---
title: Digital Strategy
type: taxonomy_archive
taxonomy: insight_cat
slug: digital-strategy
term_id: 11
permalink: "https://empower.agency/insights/digital-strategy/"
post_count: 12
---

# Digital Strategy

Posts in this archive: 12

- [Hum, Sing, Shout: The strategic content framework that helps you plan and prioritise](https://empower.agency/insights/digital-strategy/hum-sing-shout-strategic-content-framework/) — The Hum, Sing, Shout framework is a simple, practical way to organise your content by intensity, protect your capacity, and build the kind of consistent presence that moves people to act.
- [How AI transformation continues to accelerate impact](https://empower.agency/insights/digital-strategy/how-ai-transformation-continues-to-accelerate-impact/) — As the AI transformation continues to accelerate impact, here are some of the main AI challenges with AI that Empower’s clients and team have been working on recently
- [Engaging Digital Comms: How charities, higher education and local government are creating connection](https://empower.agency/insights/digital-strategy/engaging-digital-comms-how-charities-higher-education-and-local-government-are-creating-connection/) — Engaging Digital Comms brought together an inspiring mix of UK charities, international NGOs, local government, and higher education institutions. 
- [Cutting through the noise at COP30](https://empower.agency/insights/digital-strategy/cutting-through-the-noise-at-cop30/) — COP is the biggest climate event of the year - and the stakes have never been higher. Find out how you can design a digital comms strategy that stands out.
- [Climate Insights: ‘Involving the public in achieving net zero’](https://empower.agency/insights/digital-strategy/climate-insights-involving-the-public-in-achieving-net-zero/) — Our founder recaps on event discussing the Department of Energy Security and Net Zero's emerging Net Zero Public Participation Strategy.
- [Data-Backed Creative Tips for Paid Ads in 2025](https://empower.agency/insights/digital-strategy/data-backed-creative-tips-for-paid-ads-in-2025/) — Launching impactful paid media campaigns that cut through the competitive landscape can be challenging, particularly in the non-profit sector. This makes effective creative essential.
- [Empower's Digital Trends & Insights Report 2025](https://empower.agency/insights/digital-strategy/digital-trends-2025/) — Our Digital Trends & Insights Report, informed by those who have adapted first hand to the past year’s challenges, will help you to navigate the evolving digital landscape.
- [Empower joins TikTok's Agency Incubator Program](https://empower.agency/insights/digital-strategy/empower-joins-tiktoks-agency-incubator-program/) — What this means for Empower and our clients.
- [How paid media targeting is changing and what you need to know to reach your target audiences](https://empower.agency/insights/digital-strategy/how-paid-media-targeting-is-changing-and-what-you-need-to-know-to-reach-your-target-audiences/) — The latest audience targeting updates from LinkedIn and Meta.
- [How nonprofits can run successful end-of-year fundraising campaigns using paid media](https://empower.agency/insights/digital-strategy/how-nonprofits-can-run-successful-end-of-year-fundraising-campaigns-using-paid-media/) — Empower’s guide to a successful end-of-year fundraising campaign.
- [How charities can use social media listening to engage audiences during the General Election](https://empower.agency/insights/digital-strategy/how-charities-can-use-social-media-listening-to-engage-audiences-during-the-general-election/) — How social media listening can play a part in helping your charity.
- [The cosy web: Woods, webs, and why our online lives are changing](https://empower.agency/insights/digital-strategy/the-cosy-web-woods-webs-and-why-our-online-lives-are-changing/) — The cosy web describes a vision for a more user-friendly, ethical, and decentralised version of the web.