--- title: Strategy type: taxonomy_archive taxonomy: case_study_cat slug: strategy term_id: 109 permalink: "https://empower.agency/case-studies/strategy/" post_count: 21 --- # Strategy Posts in this archive: 21 - [Social media audit gives Plan UK renewed confidence in power of social media to drive impact](https://empower.agency/case-studies/strategy/social-media-audit-gives-plan-uk-renewed-confidence-in-power-of-social-media-to-drive-impact/) — Bespoke social media audit and strategy delivered a clear sense of direction, aligning their social media goals with broader organisational objectives and empowering teams to make informed, data-driven decisions. - [Achieving record-breaking Cost Per Acquisition for RNID](https://empower.agency/case-studies/strategy/achieving-record-breaking-cost-per-acquisition-for-rnids-connect-campaign/) — Empower helped RNID achieve exceptional results for RNID Connect, delivering a cost per acquisition 100% better than benchmarks. - [Generating 16,000 sign-ups at a 9% conversion rate for Place2Be](https://empower.agency/case-studies/strategy/generating-16000-sign-ups-at-a-9-conversion-rate-for-place2be/) — Place2Be asked Empower to help generate signups for its Mental Health Champions programme by targeting teachers via a strategic paid media campaign. - [Targeted video campaign boosts brand awareness for Carefree](https://empower.agency/case-studies/strategy/targeted-video-campaign-boosts-brand-awareness-for-carefree/) — How Empower targeted a video campaign to increase Carefree's brand awareness, driving long-term impact. - [Social media strategy drives change for FAIRR and the global food sector](https://empower.agency/case-studies/strategy/social-media-strategy-drives-change-for-fairr-and-the-global-food-sector/) — How Empower built a social media strategy for FAIRR, boosting engagement and growing key target audiences. - [Paid media with purpose: The Children, Cities and Climate Action Lab](https://empower.agency/case-studies/strategy/paid-media-with-purpose-the-children-cities-and-climate-action-lab/) — How Empower generated thousands of responses to an international climate action survey, reaching millions of parents and young people worldwide. - [Building a digital strategy with a difference for Business for Nature](https://empower.agency/case-studies/strategy/building-a-digital-strategy-with-a-difference-for-business-for-nature/) — How Empower worked with Business for Nature to build a digital strategy with a difference - [Strategically benchmarking competitors for WBCSD](https://empower.agency/case-studies/strategy/strategically-benchmarking-competitors-for-wbcsd/) — How Empower accurately benchmarked WBCSD against multiple competitors to help inform their strategic thinking.  - [Supporting Climate Arc with the launch of TransitionArc](https://empower.agency/case-studies/strategy/climate-arc-transitionarc-launch-campaign/) — How Empower supported Climate Arc on the launch of their flagship tool, TransitionArc, through the planning and execution of an organic digital marketing campaign. - [Auditing and creating a digital strategy with Breast Cancer Now](https://empower.agency/case-studies/strategy/auditing-and-creating-a-digital-strategy-with-breast-cancer-now/) — How Empower provided a comprehensive audit and digital strategy that Breast Cancer Now could confidently roll out to achieve their goals. - [Social media audit & strategy gives JRF renewed confidence in power of social media to drive impact](https://empower.agency/case-studies/strategy/social-media-audit-strategy-gives-jrf-renewed-confidence-in-power-of-social-media-to-drive-impact/) — How Empower produced a tailored social media strategy for the Joseph Rowntree Foundation following an extensive audit & competitor analysis. - [Applying pressure to the insurance sector for Insure Our Future’s first Global Week of Action](https://empower.agency/case-studies/strategy/applying-pressure-to-the-insurance-sector-for-insure-our-futures-first-global-week-of-action/) — Created a catalysing moment on-the-ground and across the globe, that resulted in the insurance industry ceasing its underwriting of new fossil fuel projects. - [Illustrated ‘extreme storms’ quiz generates 5,000 leads](https://empower.agency/case-studies/strategy/illustrated-extreme-storms-quiz-generates-5000-leads/) — A lead generation campaign for ShelterBox that demonstrated climate change's impact on some of the world’s most vulnerable people. - [A Natural Partnership between Empower and National Parks Partnerships](https://empower.agency/case-studies/strategy/a-natural-partnership-between-empower-and-npp/) — Launching a high-profile creative B2B campaign to raise awareness of the opportunities to fund nature in our National Parks. - [All ‘I’s on our plates: Launching INNOV-EAT integrated year-long campaign](https://empower.agency/case-studies/strategy/all-is-on-our-plates-launching-innov-eat-integrated-year-long-campaign/) — How Empower delivered four key campaign moments for Innov-Eat, reaching new audiences and bringing in new followers. - [Strategic lead generation and paid media campaign increases email subscriber list by 73% for SME Climate Hub](https://empower.agency/case-studies/strategy/strategic-lead-generation-and-paid-media-campaign-increases-email-subscriber-list-by-73-for-sme-climate-hub/) — How Empower supported SME Climate Hub to grow its email subscriber list through a combination of strategic lead generation and paid media. - [Delivering global environmental education through the design and launch of Plastic Changemakers](https://empower.agency/case-studies/strategy/delivering-global-environmental-education-through-the-design-and-launch-of-plastic-changemakers/) — Empower’s brief was to launch the #PlasticChangemakers campaign and drive teachers globally to the free Plastic Changemakers resources. - [Supporting B Corp UK to reach new audiences using paid social during B Corp Month](https://empower.agency/case-studies/strategy/supporting-b-corp-uk-to-reach-new-audiences-using-paid-social-during-b-corp-month/) — A paid social campaign to engage businesses in priority growth regions in the UK. - [Reaching 1.7 million on World Mental Health Day](https://empower.agency/case-studies/strategy/reaching-1-7-million-on-world-mental-health-day-for-the-global-business-collaboration-for-better-workplace-mental-health/) — The Global Business Collaboration (GBC) is one of the first global business-led initiatives of its kind designed to advocate for – and accelerate – positive change for mental health in the workplace. - [Supporting the UN High-Level Champions at COP27](https://empower.agency/case-studies/strategy/supporting-the-un-high-level-champions-at-cop27/) — How Empower provided paid and organic support, both on the ground in Egypt and remotely. - [Increasing leads by 283% at a conversion rate of over 42% for Breakroom](https://empower.agency/case-studies/strategy/increasing-leads-by-283-at-a-conversion-rate-of-over-42-for-breakroom/) — Empower's focus was to help Breakroom acquire users through targeting hourly workers on Facebook Ads and Google Search