--- title: LinkedIn Ads date: 2026-01-15T11:44:19Z modified: 2026-01-19T15:45:55Z permalink: "https://empower.agency/services/linkedin-ads/" type: page status: publish excerpt: LinkedIn Ads that empower you to accelerate impact. wpid: 5346 featured_image: /wp-content/uploads/2025/12/Digital-Strategy-Agency.jpg featured_image_alt: Digital Strategy Agency parent: 1893 ancestors: - 1893 children: [] author: Ben Matthews --- ![Digital Strategy Agency](https://empower.agency/wp-content/uploads/2025/12/Digital-Strategy-Agency-600x314.jpg) # LinkedIn Ads that **empower** you to **accelerate impact** With strategic audience targeting and campaign optimisation, we help you connect with professionals, policy-makers, and decision-makers who can advance your cause. - [ Start your project with Empower ](https://empower.agency/contact/) ## Causes that trust our LinkedIn Ads expertise Our clients love partnering with Empower as an ethical, professional and human-first LinkedIn Ads agency: ✔ 10+ years supporting nonprofit digital growth ✔ 40+ organisations empowered annually ✔ 123 B Corp Impact Score - ![PlaceBe Logo](https://empower.agency/wp-content/uploads/2025/06/Place2Be-Logo-120x120.webp) - ![Carefree logo](https://empower.agency/wp-content/uploads/2025/05/307662568_416595270561093_1639661378852414708_n-120x120.jpg) - ![FAIRR logo](https://empower.agency/wp-content/uploads/2025/02/FAIRR-logo_Square_-_Dark-120x120.png) - ![London School of Hygiene and Tropical Medicine LSHTM square](https://empower.agency/wp-content/uploads/2025/03/London-School-of-Hygiene-and-Tropical-Medicine-LSHTM-square-e1742988588811-120x120.jpg) - ![BfN square logo](https://empower.agency/wp-content/uploads/2025/06/Screenshot-2025-06-12-at-10.26.31-120x120.jpg) - ![WBCSD logo](https://empower.agency/wp-content/uploads/2024/06/WBCSD-logo-120x120.jpeg) - ![climate arc logo](https://empower.agency/wp-content/uploads/2024/07/climate_arc_logo-120x120.jpeg) - ![Breast cancer now logo](https://empower.agency/wp-content/uploads/2024/07/Breast-cancer-now-logo-120x120.jpg) ![Stuart Sarre](https://empower.agency/wp-content/uploads/2025/11/Stuart-Sarre-200x200.jpg) > “I was very impressed with how frequently we received updates both in meetings and through reports whilst running our campaigns. Great attention to detail, always willing try new approaches and answer questions. Great suggestions for new creatives and all round I had a very positive experience working with Empower.” Stuart Sarre Individual Giving Manager, RNID ## What's included in your LinkedIn Ads campaigns? Get strategic campaigns designed to reach the right professionals with the right message at the right time. ![Enable Icon](https://empower.agency/wp-content/uploads/2025/12/Enable-Icon-70x70.png) ### Audience strategy and targeting Advanced targeting using job titles, seniority, industries, company size, and LinkedIn’s professional data to reach your ideal audiences. ![Insight Icon](https://empower.agency/wp-content/uploads/2025/12/Insight-Icon-70x70.png) ### Campaign structure and setup Comprehensive campaign architecture including account audits, conversion tracking, and campaign taxonomy designed for optimal performance. ![Ethical Icon](https://empower.agency/wp-content/uploads/2025/12/Ethical-Icon-70x70.png) ### Creative development and testing Compelling ad creative including single image ads, carousel ads, video ads, and document ads, with ongoing A/B testing. ![Implement Icon](https://empower.agency/wp-content/uploads/2025/12/Implement-Icon-70x70.png) ### Lead generation campaigns LinkedIn Lead Gen Forms for frictionless conversions, with CRM integration and automated follow-up workflows. ![Impact Icon](https://empower.agency/wp-content/uploads/2025/12/Impact-Icon-70x70.png) ### Performance optimisation Continuous monitoring, bid strategy optimisation, audience refinement, and budget allocation to maximise your return on investment. ![Strategy Icon](https://empower.agency/wp-content/uploads/2025/12/Strategy-Icon-70x70.png) ### Comprehensive reporting Transparent monthly reporting with insights on reach, engagement, conversions, cost-per-result, and strategic recommendations. ![Ines Silva, WBCSD](https://empower.agency/wp-content/uploads/2024/11/1701205148777-200x200.jpeg) > “Thanks again for all the great work and support throughout your time with WBCSD. We’ve truly appreciated the collaboration over the past year! Your team’s commitment and creativity have made Empower feel like a real extension of our own.” Inês Silva Marketing Manager, WBCSD ## Who are LinkedIn Ads for? Audiences and causes that benefit from reaching professionals and decision-makers on LinkedIn. [ Contact Empower ](https://empower.agency/contact/) ## Policy and advocacy organisations Looking to influence policymakers, corporate decision makers, and professional audiences with the power to create change. ## B2B organisations and membership bodies Needing to reach specific professional audiences, recruit members, or promote events, courses, and professional development. ## International NGOs and fundraising teams Ready to connect with high-value donors, corporate partners, and professionals who support international development and humanitarian causes. ## How LinkedIn Ads can benefit your organisation LinkedIn Ads provide unmatched access to professional audiences, allowing you to target by job title, seniority, industry, and more. ![Insight()](https://empower.agency/wp-content/uploads/2025/05/Insight1-70x70.png) ### Precision Targeting Reach exactly the right people based on their professional profile, from CEOs to sustainability managers to policy advisors. ![People centred()](https://empower.agency/wp-content/uploads/2025/05/People-centred1-70x70.png) ### Professional context Connect with people in a professional mindset, making LinkedIn ideal for B2B, policy advocacy, and professional development campaigns. ![Driven()](https://empower.agency/wp-content/uploads/2025/05/Driven1-70x70.png) ### Quality over volume LinkedIn audiences are higher-value with longer consideration cycles, driving quality leads and meaningful engagement rather than just clicks. ## How do our LinkedIn Ads campaigns work? Our strategic approach combines audience intelligence, creative testing, and continuous optimisation. [ Speak to the Empower team ](https://empower.agency/contact/) ## 01 — Strategy and setup We conduct audience research, develop targeting strategy, set up comprehensive tracking, and build campaign architecture for your goals. ## 02 — Campaign development and launch We create compelling ad variations across formats, write audience-specific messaging, and launch campaigns with proper budget allocation. ## 03 — Optimisation and testing We continuously monitor performance, conduct A/B tests, refine targeting, and adjust bids to improve cost-per-result and conversion rates. ## 04 — Reporting and strategic recommendations We provide transparent monthly reporting, strategic insights, and recommendations for scaling successful campaigns and improving underperformers. ## More LinkedIn Ads case studies See how we’ve helped causes use LinkedIn Ads to accelerate impact. [ View all case studies ](https://empower.agency/case-studies/) - [ View content ](https://empower.agency/case-studies/strategy/social-media-audit-gives-plan-uk-renewed-confidence-in-power-of-social-media-to-drive-impact/) - [ Audits ](https://empower.agency/case-studies/audits/) - [ Social Media ](https://empower.agency/case-studies/social-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Social media audit gives Plan UK renewed confidence in power of social media to drive impact Read more - [ View content ](https://empower.agency/case-studies/strategy/achieving-record-breaking-cost-per-acquisition-for-rnids-connect-campaign/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Achieving record-breaking Cost Per Acquisition for RNID Read more - [ View content ](https://empower.agency/case-studies/audits/seo-audit-ai-search-strategy-now-for-nature/) - [ AI ](https://empower.agency/case-studies/ai/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Audits ](https://empower.agency/case-studies/audits/) - [ SEO ](https://empower.agency/case-studies/seo/) ### 250% increase in search impressions for It’s Now For Nature Read more > “Empower has been and continues to be a key strategic partner for Business for Nature. We know our digital channels are in the best of hands – they’ve proven time again that they are experts in what they do. And they’re great people to work with, too!” Lucy Coast Communications Director, Business for Nature ## Explore Resources The latest insights on LinkedIn Ads, curated by the Empower team. - [ View content ](https://empower.agency/insights/digital-strategy/hum-sing-shout-strategic-content-framework/) - [ Digital Strategy ](https://empower.agency/insights/digital-strategy/) ### Hum, Sing, Shout: The strategic content framework that helps you plan and prioritise Read more - [ View content ](https://empower.agency/insights/social-media/what-linkedins-new-feed-algorithm-means-for-your-content-strategy/) - [ Social Media ](https://empower.agency/insights/social-media/) ### What LinkedIn’s new feed algorithm means for your content strategy Read more - [ View content ](https://empower.agency/insights/seo/what-nonprofits-need-to-know-about-ai-powered-search/) - [ AI ](https://empower.agency/insights/ai/) - [ SEO ](https://empower.agency/insights/seo/) ### What nonprofits need to know about AI-powered search Read more - [ View content ](https://empower.agency/insights/digital-strategy/how-ai-transformation-continues-to-accelerate-impact/) - [ AI ](https://empower.agency/insights/ai/) - [ Digital Marketing ](https://empower.agency/insights/digital-marketing/) - [ Digital Strategy ](https://empower.agency/insights/digital-strategy/) - [ SEO ](https://empower.agency/insights/seo/) ### How AI transformation continues to accelerate impact Read more - [ View content ](https://empower.agency/insights/empower-life/empowers-b-corp-recertification-reflections-on-growth-and-impact/) - [ B Corp ](https://empower.agency/insights/b-corp/) - [ Empower Life ](https://empower.agency/insights/empower-life/) ### Empower’s B Corp recertification: reflections on growth and impact Read more - [ View content ](https://empower.agency/insights/social-media/digital-fundraising-stats-and-benchmarks-for-charities-and-nonprofits/) - [ Social Media ](https://empower.agency/insights/social-media/) ### Digital fundraising stats and benchmarks for charities and nonprofits Read more - [ View content ](https://empower.agency/insights/careers/job-opportunity-senior-marketing-executive-junior-marketing-manager-maternity-cover/) - [ Careers ](https://empower.agency/insights/careers/) ### \[Applications closed\] Job Opportunity: Senior Marketing Executive / Junior Marketing Manager (Maternity Cover) Read more - [ View content ](https://empower.agency/insights/seo/job-seo-trainer-for-empower-team-upskilling/) - [ SEO ](https://empower.agency/insights/seo/) ### \[Now closed\] Job: SEO Trainer for Empower Team Upskilling Read more - [ View content ](https://empower.agency/insights/climate-change/beyond-boundaries-what-the-northern-sustainability-summit-reveals-about-effective-climate-communication/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### Beyond Boundaries: What the Northern Sustainability Summit Reveals About Effective Climate Communication Read more - [ View content ](https://empower.agency/insights/climate-change/diversity-grows-resilience-lessons-from-groundswell-for-climate-communicators/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### “Diversity grows resilience”: Lessons from Groundswell for climate communicators Read more - [ View content ](https://empower.agency/insights/climate-change/empower-agency-joins-the-ethical-agency-alliance/) - [ Climate Change ](https://empower.agency/insights/climate-change/) ### Empower Agency joins the Ethical Agency Alliance Read more - [ View content ](https://empower.agency/insights/seo/youtube-seo-and-video-optimisation-best-practice/) - [ SEO ](https://empower.agency/insights/seo/) ### YouTube SEO and Video Optimisation Best Practice Read more - [ View content ](https://empower.agency/insights/climate-change/hope-love-nature-diaspora-london-climate-action-week-2025-highlights/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### Hope, Love, Nature, Diaspora – London Climate Action Week 2025 Highlights Read more - [ View content ](https://empower.agency/insights/climate-change/serviced-emissions-the-hidden-climate-impact-of-professional-services/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### Serviced emissions: the hidden climate impact of professional services Read more - [ View content ](https://empower.agency/insights/climate-change/london-climate-action-week-2025-in-person-and-digital-highlights/) - [ Climate Change ](https://empower.agency/insights/climate-change/) ### London Climate Action Week 2025 – in person and digital highlights Read more - [ View content ](https://empower.agency/insights/climate-change/will-ai-make-or-break-the-energy-transition-insights-from-nature-and-climate-house/) - [ Climate Change ](https://empower.agency/insights/climate-change/) - [ Events ](https://empower.agency/insights/events/) ### Will AI Make or Break the Energy Transition? Insights from Nature and Climate House Read more ## Get in touch Fill in this form and let us know how we can best support you in your work. Name First Last Email Organisation Your website Your message How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify) Please specify how you heard about Empower Phone This field is for validation purposes and should be left unchanged. Submit gform.initializeOnLoaded( function() {gformInitSpinner( 3, 'https://empower.agency/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_3').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_3');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_3').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_3').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_3').val();gformInitSpinner( 3, 'https://empower.agency/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [3, current_page]);window['gf_submitting_3'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_3').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [3]);window['gf_submitting_3'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_3').text());}, 50);}else{jQuery('#gform_3').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [3, current_page]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 3, currentPage: current_page } });} );} ); gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 3) {gf_global["number_formats"][3] = {"1":{"price":false,"value":false},"2":{"price":false,"value":false},"3":{"price":false,"value":false},"6":{"price":false,"value":false},"7":{"price":false,"value":false},"10":{"price":false,"value":false},"11":{"price":false,"value":false},"12":{"price":false,"value":false}};if(window['jQuery']){if(!window['gf_form_conditional_logic'])window['gf_form_conditional_logic'] = new Array();window['gf_form_conditional_logic'][3] = { logic: { 11: {"field":{"enabled":true,"actionType":"show","logicType":"any","rules":[{"fieldId":"10","operator":"is","value":"Referral (Please specify)"},{"fieldId":"10","operator":"is","value":"Event (Please specify)"},{"fieldId":"10","operator":"is","value":"Other (Please specify)"}]},"nextButton":null,"section":null} }, dependents: { 11: [11] }, animation: 0, defaults: {"1":{"1.2":"","1.3":"","1.4":"","1.6":"","1.8":""}}, fields: {"1":[],"2":[],"3":[],"6":[],"7":[],"10":[11],"11":[],"12":[]} }; if(!window['gf_number_format'])window['gf_number_format'] = 'decimal_dot';jQuery(document).ready(function(){gform.utils.trigger({ event: 'gform/conditionalLogic/init/start', native: false, data: { formId: 3, fields: null, isInit: true } });window['gformInitPriceFields']();gf_apply_rules(3, [11], true);jQuery('#gform_wrapper_3').show();jQuery(document).trigger('gform_post_conditional_logic', [3, null, true]);gform.utils.trigger({ event: 'gform/conditionalLogic/init/end', native: false, data: { formId: 3, fields: null, isInit: true } });} );} if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform.initializeOnLoaded( function() {jQuery(document).trigger('gform_post_render', [3, 1]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 3, currentPage: 1 } });} ); ## **Frequently Asked Questions** ### How much should we budget for LinkedIn Ads? LinkedIn Ads typically require a higher budget than other social platforms due to the professional audience and higher cost-per-click. We recommend: **Minimum monthly budget:** £2,000–£3,000 for meaningful testing and optimisation **Why this level?** - LinkedIn CPCs typically range from £4–£12+ depending on your targeting - You need sufficient budget to test multiple audiences, creatives, and messaging approaches - Smaller budgets limit your ability to gather statistically significant data for optimisation - Professional audiences have longer consideration cycles requiring sustained presence **Budget allocation:** - **60–70%** to proven, performing campaigns - **20–30%** to testing new audiences, creative, or messaging - **10%** buffer for high-performing days or opportunities **Factors that influence costs:** - **Target audience** – C-suite executives and niche professional roles cost more than broader audiences - **Industry competition** – Highly competitive industries (finance, tech, consulting) have higher CPCs - **Campaign objective** – Awareness campaigns typically cost less per impression than lead generation - **Creative quality** – Better-performing creative reduces your costs through improved relevance scores - **Geography** – UK and US audiences typically cost more than other regions For organisations with tighter budgets, we can discuss whether LinkedIn is the right channel for your goals, or whether starting with a smaller pilot campaign makes sense before scaling. ### What makes LinkedIn different from other platforms? LinkedIn offers unique advantages (and challenges) compared to Facebook, Instagram, or Google Ads: **LinkedIn’s unique strengths:** **Professional targeting:** Target by job title, seniority, industry, company size, skills, and more – unmatched for B2B and professional audiences **Professional context:** Users are in a professional mindset, making them more receptive to business, policy, and professional development content **Decision-maker access:** Direct reach to C-suite, directors, and other decision-makers who are hard to reach elsewhere **Thought leadership:** Strong platform for establishing credibility and sharing expertise through native content **Lead Gen Forms:** Pre-filled forms using LinkedIn profile data reduce friction and improve conversion rates **LinkedIn’s challenges:** **Higher costs:** CPCs are typically 2–5x higher than Facebook/Instagram, though the audience quality often justifies this **Smaller audience size:** LinkedIn has fewer users than Meta platforms, limiting reach for very broad campaigns **Creative limitations:** Performs best with professional, polished creative rather than casual, user-generated content **Longer consideration cycles:** Professional audiences often require multiple touchpoints before converting **When LinkedIn is the right choice:** - You need to reach specific professional audiences or decision-makers - Your message is relevant to people’s professional lives - You’re promoting B2B services, professional development, policy advocacy, or corporate partnerships - You have budget for the higher CPCs and can focus on quality over volume **When to consider alternatives:** - You need mass awareness with limited budget - Your audience is defined by interests/behaviours rather than professional attributes - You’re targeting general public rather than specific professional segments - You need rapid, high-volume conversions We’ll help you determine whether LinkedIn is the right platform for your specific goals during our initial consultation. ### How long does it take to see results? The timeline for LinkedIn Ads success depends on your objectives, but here’s what to expect: **First 2–4 weeks: Learning phase** - Campaigns gather initial performance data - LinkedIn’s algorithm optimises delivery - We identify top-performing audiences and creative - Cost-per-result may be higher during this period - Focus is on learning rather than maximum efficiency **4–8 weeks: Optimisation phase** - Performance stabilises as we refine based on data - We scale successful approaches and pause underperformers - Cost-per-result typically improves significantly - Conversion tracking provides clearer ROI picture **8–12 weeks: Maturity phase** - Campaigns operate at optimal efficiency - We have clear understanding of what works - Focus shifts to scaling and testing incremental improvements - Predictable cost-per-result and return on ad spend **Factors that accelerate results:** - Clear conversion events and proper tracking setup - Sufficient budget to exit learning phase quickly - Strong creative assets that resonate with target audience - Audiences that are well-defined and not too narrow **Factors that slow results:** - Very niche audiences (under 50,000 people) limiting delivery - Long consideration cycles (e.g., high-value partnerships) - Limited creative variations for testing - Inconsistent budget causing campaign stopping and starting **Campaign-specific timelines:** **Awareness campaigns:** Results visible within 2–3 weeks as reach and engagement metrics stabilise **Lead generation:** 4–6 weeks to gather sufficient leads for meaningful analysis and optimisation **Event promotion:** We recommend starting 6–8 weeks before your event for optimal registration volume **Long-term programmes:** Plan for at least 3 months to properly test, optimise, and scale We set realistic expectations during our initial strategy phase and provide regular updates on performance throughout the learning and optimisation phases. ### What targeting options do you use? LinkedIn offers sophisticated targeting that goes far beyond demographic basics. We build audience strategies using: **Job-based targeting:** - **Job titles** – Target specific roles like “Sustainability Manager”, “Policy Advisor”, “CEO” - **Job function** – Broader categories like “Operations”, “Finance”, “Marketing” - **Seniority level** – Director, VP, C-suite, Entry-level, Manager, etc. - **Years of experience** – From 0-1 years to 10+ years **Company-based targeting:** - **Industries** – 20+ industry categories from “Government Administration” to “International Affairs” - **Company size** – From self-employed to 10,000+ employees - **Company names** – Target or exclude specific organisations - **Company growth rate** – Fast-growing companies, declining companies, etc. - **Company revenue** – Target by revenue brackets **Education and skills:** - **Degrees** – Target by field of study or specific universities - **Skills** – Target members who list specific skills on their profiles - **Member groups** – Reach members of LinkedIn groups related to your cause **Interest and behaviour:** - **Member interests** – Based on content engagement and profile activity - **Matched Audiences** – Upload your own contact lists, website visitors, or lookalike audiences **Geographic targeting:** - Country, region, city, or postal code level targeting - Layered with other professional criteria **Our strategic approach:** **Layered targeting:** We combine multiple criteria to reach precise audiences (e.g., “Directors in Sustainability roles at companies with 1,000+ employees in the UK”) **Audience testing:** We create variations to test which targeting combinations perform best **Exclusions:** We exclude irrelevant audiences to improve efficiency (e.g., exclude students if targeting senior professionals) **Account-Based Marketing:** For very specific targets, we can build lists of exact companies or individuals **Lookalike audiences:** We can find new audiences similar to your existing supporters or website visitors During our strategy phase, we’ll work together to define your ideal audience and build a targeting approach that balances reach with relevance. ### Can you help with creative and messaging? Yes, creative development is a core part of our LinkedIn Ads service. We create ad content that resonates with professional audiences. **What we provide:** **Ad copywriting:** - Headlines that capture attention in the LinkedIn feed - Body copy that speaks to professional motivations and pain points - Clear calls-to-action appropriate for each campaign objective - Multiple variations for A/B testing - Tone adapted to your audience (e.g., more formal for C-suite, more conversational for younger professionals) **Creative formats we develop:** **Single image ads:** Professional-quality static images with clear messaging and branding **Carousel ads:** Multi-image storytelling for complex messages or case studies **Video ads:** Scripting, production recommendations, and editing for LinkedIn’s professional context **Document ads:** Lead magnets, reports, and resources formatted as native LinkedIn documents **Event ads:** Event promotion creative with clear date, time, and value proposition **Text ads:** Concise sidebar ads for awareness campaigns **Our creative approach:** **Professional polish:** LinkedIn audiences expect higher production quality than other platforms **Thought leadership:** We position your organisation as an expert and trusted voice **Data-driven:** We test multiple creative approaches and scale what works **Results-focused:** Creative is designed to drive your specific conversion goals, not just look good **Authentic:** We maintain your brand voice while adapting for the platform **What we need from you:** - Brand guidelines, logos, and existing creative assets - Access to photography, video, or other visual content - Subject matter experts for thought leadership content - Approval process and timeline for creative review **If you have existing creative:** We can adapt it for LinkedIn, optimise it based on platform best practices, and create variations for testing. **If you need creative developed:** We can either create it in-house (for an additional fee), recommend freelancers from our network, or project-manage your internal team or agency through the development process. We’ll discuss your creative needs and resources during our initial scoping conversation. ### How do you measure success? We measure LinkedIn Ads success using metrics that align with your specific campaign objectives, not vanity metrics. **Key performance indicators by objective:** **Awareness campaigns:** - **Reach** – Number of unique professionals seeing your content - **Impressions** – Total ad views - **Video view rate** – Percentage who watch video content - **Engagement rate** – Likes, comments, shares relative to impressions - **Cost per 1,000 impressions (CPM)** – Efficiency of awareness delivery **Consideration campaigns:** - **Click-through rate (CTR)** – Percentage who click through to your content - **Cost per click (CPC)** – How much you’re paying for each click - **Landing page engagement** – Time on page, pages per session, bounce rate - **Content downloads** – White papers, reports, resources downloaded - **Video completion rate** – Percentage who watch your full video **Conversion campaigns:** - **Conversion rate** – Percentage of visitors who complete your desired action - **Cost per conversion** – Total spend divided by conversions achieved - **Lead quality** – Are leads from LinkedIn qualified and relevant? - **Return on ad spend (ROAS)** – Revenue generated versus money spent - **Pipeline influence** – How LinkedIn contributes to your overall conversion journey **Advanced measurement:** **Attribution modelling:** Understanding LinkedIn’s role in multi-touch customer journeys **Audience insights:** Demographic and firmographic data about who’s converting **Creative performance:** Which formats, messages, and visuals drive best results **Competitive benchmarking:** How your performance compares to industry standards **Long-term value:** Tracking converted leads through to partnership, donation, or membership value **Our reporting approach:** **Monthly reporting:** Comprehensive performance dashboard with trend analysis **Campaign-specific insights:** What’s working, what’s not, and why **Strategic recommendations:** Data-driven suggestions for improvement **Transparent cost tracking:** Clear breakdown of spend across campaigns and audiences **Accessible data:** We provide access to LinkedIn Campaign Manager so you can view real-time performance **Benchmarks we reference:** - LinkedIn’s industry benchmarks - Your organisation’s historical performance - Performance across your other marketing channels - Sector-specific nonprofit benchmarks We establish clear success metrics during our initial strategy phase, ensuring everyone agrees on what success looks like before campaigns launch. ![Creative page image](https://empower.agency/wp-content/uploads/2025/04/Creative-page-image-2-600x400.jpg) # Related services to **accelerate impact** Using a trusted digital strategy agency means your work is not just shared with potential supporters, but actively encourages them to engage with your vision. **View our related services below.** - [ Start getting results ](https://empower.agency/contact/) [Digital Audits](https://empower.agency/services/digital-audits/) ### Digital Audits Impartial insight into what’s working well and what needs to improve [ View ](https://empower.agency/services/digital-audits/) [Insights & Analytics](https://empower.agency/services/insights-analytics/) ### Insights & Analytics A measurement approach that gives you critical insights [ View ](https://empower.agency/services/insights-analytics/) [Social Media](https://empower.agency/services/social-media/) ### Social Media Building engaged communities through compelling content [ View ](https://empower.agency/services/social-media/) [Paid Media](https://empower.agency/services/paid-media/) ### Paid Media Ads that create awareness, improve engagement and drive conversions [ View ](https://empower.agency/services/paid-media/) [SEO](https://empower.agency/services/seo/) ### SEO Search engine optimisation to create greater brand awareness and improve engagement [ View ](https://empower.agency/services/seo/) [Creative](https://empower.agency/services/creative/) ### Creative Everything you need to build brilliant creative campaigns [ View ](https://empower.agency/services/creative/)