Digital Marketing Strategy

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Empower is a specialist digital marketing agency, with comprehensive and in-depth expertise in digital strategy, digital transformation and digital innovation. Our team of digital marketing experts can help you in the following areas.

Digital Strategy

In a constantly evolving on and offline world, with a plethora of digital choices to make, we can audit your environment and your audiences’ changing behaviours and influences. Helping you consolidate your strengths, invest in the right assets and pathways to create consistent and authentic experiences, and drive change.

 See our success with We Mean Business

Digital Transformation

Empower’s experience with organisations at various stages of digital transformation – especially multiple clients retained in day-to-day support over 3-5 years – has furnished us with specialist insight into the opportunities and realities faced. We can help unlock the potential of audiences, tools and behaviours outside, and inside your organisation, through workable digital change management approaches.

Read our Director Ben, on dealing with digital change

Digital Channel Strategy

Brands are creating multi-channel digital strategies to adapt to changes in consumer behaviour. From content marketing to social video, organic and paid search, defining a clear digital channel strategy can help you position your brand to reach and appeal the right audiences, with the right message, at the right time.

 See our success with Amnesty International

Measurement and Impact

Empower are measurement experts, and can enable you to track the performance of your digital marketing campaigns and identify any potential issue in your audience journey. We are adept at measuring engagement, conversion and attribution, continually evolving our methods to create actionable insights.

See our success with Walk Together 

Digital Innovation

We love indulging in a spot of future gazing, regularly analysing looking at the hottest technology trends, behaviours and tools taking the digital world by storm. The Empower team can work with you to consider the implications that these trends will have for your audiences’ behaviour, and outline strategies to help you take advantage of these recent developments.

“The Empower team completed a 6-month digital strategy and content creation project for Collins Dictionary. They were able to provide real information and sound advice based on clear analytics and insight, in addition to their creative output. This combination resulted in a responsive campaign that met all of its initial objectives. We’ve since recommended Empower to other parts of the business to make use of their expertise.”

Andrew Freeman, Associate Publisher, Harper Collins

Hire Empower for your next digital strategy project campaign

Empower run Digital Marketing, Communications and Social Media campaigns for some of the biggest and best technology, consumer, media, mobile, government, charity and global development brands around the world. As independent consultants, we can offer your impartial advice at reasonable rates, with the flexibility to work to your campaign schedules.

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