Moments

Twitter video: How to post videos longer than 30 seconds

Twitter video is limited to 30 seconds long, but there is a way you can upload much longer videos to Twitter, and it’s completely free to do so. Here's how.

5 Ways To Use Snapchat For Brands On A Budget

Snapchat is a fantastic platform for brands on a budget, so here are 5 ways you can use it to develop your audience with younger people.

Get Started With Snapchat: A Guide For “Older People”

For late adopters, Snapchat can be a confusing social media tool. Forget about integrating Snapchat into your organisation’s overall marketing strategy, many people don’t even know how to use it personally. I’ll admit that I was one of those late-adoption grumpy anti-Snapchat people. I downloaded the app eons ago and felt like it was clunky, […]

New Social Video Offering from Empower

Empower work daily on social video for global clients, and can bring this fresh expertise to your social videos. Social video is marketing communications video content optimised for social media platforms and audiences. Social video can offer incredibly high return-on-investment (ROI) and be produced very cost-effectively from scratch, or via your visual archive – photos, […]

How To Embed Facebook Video On WordPress

With the recent explosion in unique Facebook videos, many people are looking for a way to embed Facebook videos on their website or blog in the same way they would with YouTube or Vimeo content. Luckily, you’re finally able to do just that using the embed code available on Facebook. This also means you won’t […]

Digital Communications Conference Highlights

The excellent Digital Communications Conference is taking part in London today, and there’s an abundance of great tweets emerging on #DigCommsConf. The conference offers industry expertise and networking insight for charities, not-for-profits, the public sector & low-budget organisations, looking to increase the impact & ROI of their digital communications. The event has a brilliant programme and […]

10 Ways To Get The Most Out Of Facebook Video

The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015. To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.

Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger

Facebook are holding their annual two-day developer conference - Facebook F8 - this week. While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.

Here are the announcements from Facebook F8 that are worth a look at for marketeers.

Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page

Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page. But we've been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.

If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.

Here's the new way to address both of these challenges.

How To Find Where Your Facebook Page Likes and Unlikes Come From

If you’ve been running your Facebook page for a while and often take a look at Facebook Insights to see how your page is performing, it can be a real boost to see the steady growth in fans that your page is getting. At the same time, it can hurt to see those small red […]