vInspired Facebook Advertising Case Study

Case Study: vInspired

Social Media Advertising


A social advertising campaign to:

  • Acquire 2,000 callable leads
  • CPC of £7.50 per lead
  • Raise £3,000 in voluntary donations


Empower carried out a social advertising analysis to assess the best channel to use, which led to a Facebook advertising campaign targeted ABC1 parents across the UK with university-aged children.


  • 11,377 callable leads at over 50% below target lead cost
  • 45X more effective than outdoor advertising
  • Generated over 6 million impressions
  • Created almost 50,000 click-throughs

About the author

Subscribe to the empower newsletter

Get updates from the empower team

Read these next...

How to promote events using social media
Social Media
Ellie Bowes

How to amplify events using social media

Promoting your events on social media is a great opportunity to engage with fans and followers, reach new people and raise awareness of your brand. Here’s how.

Ben Matthews

How to deal with trolls

Trolls interact with your or your organisation’s social media accounts simply to be a nuisance. Here’s how to deal with trolling.

Bethany Crowe

What is COP? – Glossary of Good

COP is the formal meeting of the United Nations Framework Convention on Climate Change. Part of Empower’s Glossary of Good series.

How can we help you?

We’d love to hear from you. Send us a message and we’ll get back to you within 24 hours.