vInspired Facebook Advertising Case Study

Case Study: vInspired

Social Media Advertising

THE CHALLENGE

A social advertising campaign to:

  • Acquire 2,000 callable leads
  • CPC of £7.50 per lead
  • Raise £3,000 in voluntary donations

THE APPROACH

Empower carried out a social advertising analysis to assess the best channel to use, which led to a Facebook advertising campaign targeted ABC1 parents across the UK with university-aged children.

THE RESULTS

  • 11,377 callable leads at over 50% below target lead cost
  • 45X more effective than outdoor advertising
  • Generated over 6 million impressions
  • Created almost 50,000 click-throughs

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