vInspired Facebook Advertising Case Study

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Case Study: vInspired

Social Media Advertising

THE CHALLENGE

A social advertising campaign to:

  • Acquire 2,000 callable leads
  • CPC of £7.50 per lead
  • Raise £3,000 in voluntary donations

THE APPROACH

Empower carried out a social advertising analysis to assess the best channel to use, which led to a Facebook advertising campaign targeted ABC1 parents across the UK with university-aged children.

THE RESULTS

  • 11,377 callable leads at over 50% below target lead cost
  • 45X more effective than outdoor advertising
  • Generated over 6 million impressions
  • Created almost 50,000 click-throughs

Subscribe to the empower newsletter

Get updates from the empower team

Read these next...

Challenges for SMEs: empower’s Jaz Cummins featured in The Guardian

Empower Director Jaz Cummins was featured in The Guardian this week, commenting on the challenges for small businesses in 2017: “While the whole economy faces uncertainty, we are finding it easier to attract talent, partners, and great, engaged clients who love the affordable, personal and flexible service we provide.”

Empower Agency Careers
Empower News
Ben Matthews

Job opportunity: digital marketing consultant

Apply for a freelance digital marketing consultant with empower and you’ll be working with this lovely bunch of digital experts. Read on for details of how to apply…

How can we help you?

We’d love to hear from you. Send us a message and we’ll get back to you within 24 hours.