Empower Agency

The Wildlife Trusts Social Media Strategy Case Study

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The Wildlife Trusts

Social Media Strategy

 

THE CHALLENGE

Provide social media consultancy, optimisation, social creative and execution for the #MyWildLife and 30 Days Wild campaigns.

THE APPROACH

Assisted The Wildlife Trusts in their first experiments with Instagram, and paid media on Facebook, and put substantial measurement in place to ensure ROI. As well as providing day-to-day sounding board advice and hands-on account management where required.

THE RESULTS

  • Successful work to assist The Wildlife Trusts teams in their social media launch, including provision of social media visuals
  • Efficient series of Facebook adverts delivering greater reach and engagement than organic alone, and generating key ROI data
  • Thorough benchmarking and measurement programme ensured The Wildlife Trusts were able to fully review social media investment and success

 

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