Collins Dictionary Case Study

Case Study: Harper Collins

Content Marketing and Social Media Management

The Challenge

Empower completed a 6-month social and content campaign for Harper Collins’ dictionary site, looking to analyse, benchmark, test and evaluate a series of social media, content marketing and user journey questions.

The Approach

We implemented a social media and content marketing process, including detailed analytics work, with the resulting insights to be used inform the team’s planning around the next stage of the sites’ redevelopment, as well as future social and content planning.

The Results

Blog traffic increased over 700% since the start of the project

Site traffic via social media referrals increased by 27%

Facebook referral traffic increased by 45%

Twitter community grew by over 33%

“The empower team completed a 6-month digital strategy and content creation project for Collins Dictionary. They were able to provide real information and sound advice based on clear analytics and insight, in addition to their creative output. This combination resulted in a responsive campaign that met all of its initial objectives. We’ve since recommended empower to other parts of the business to make use of their expertise.”

Andrew Harper, Associate Publisher

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