American Express
Social Media consultancy
THE CHALLENGE
Empower completed a 6-month social media management campaign for American Express, with the objective of growing their UK Facebook and Twitter communities.
THE APPROACH
We implemented a comprehensive social media management process across Facebook and Twitter, which worked across a wide range of marketing campaigns and internal objectives to build a culture of social media success
THE RESULTS
- Grew Facebook community from 18,000 to over 2,000,000
- Grew Twitter community from 3,500 to over 50,000