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Charity Digital and Tech For Good Events Calendar 2020

The Charity Digital and Tech For Good Events Calendar is a comprehensive guide to tech for good events for digital and tech professionals working in the charity and nonprofit sector, who are looking for events and conferences to attend in 2020.

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How to get authorisation to run political and social issue ads on Facebook and Instagram

New Facebook Ads rules means that advertisers running ads about social issues, elections or politics may be required to complete the ad authorisation process.

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How Empower delivered a record-breaking relaunch of #FRO and increased attendees by 73%

empower developed and ran a digital marketing campaign, promoting #FRO across email, social media, paid social, Google Ads and through targeted outreach.

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How to write an effective media strategy for your charity

An effective media strategy needs to cover more than just journalists and needs to stretch to influencers, blogs and online communities.

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Climate Change and Sustainability Events Calendar

The Climate Change and Sustainability Events Calendar is a comprehensive guide to sustainability events, conferences and awareness days for professionals working in the sustainability and green living sector, who are looking for events and conferences to attend.

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Google Ad Grants Support: Question and Answers to Help Charities Stay Compliant

Google has released a Google Ad Grants FAQ that answers lots of the questions that nonprofits have about setting up and managing their Google Ad Grants account. Get the answers to your questions here.


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How Empower helped Donorfy grow website traffic by 267% and signups by 218%

Donorfy approached empower to help them with their digital marketing strategy, content marketing approach and marketing automation strategy during a time of transition for their growing business.

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Videos for Charities: what makes the best charity videos so impactful?

What are the best videos for charities? How can charities take advantage of the power of video storytelling? What makes charity videos so impactful?

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Digital Charity and Tech For Good Events Calendar [2019 Update]

A comprehensive guide to tech for good events for digital and tech professionals working in the charity and nonprofit sector, who are looking for events and conferences to attend in 2019.

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Fun with Google Maps: How to display individual events for mass-participation campaigns

Empower was recently asked to run the digital activity for The Great Get Together. An important part of this was displaying the thousands of individual events happening across the country in an easily navigable format.

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