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10 Digital Marketing Trends to Watch

The digital marketing landscape continued to change and evolve in 2016, but with 2017 right around the corner we thought it would be useful to highlight some of the digital marketing trends we’ve spotted coming down the tracks.

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10 digital marketing highlights

With so much happening throughout the agency in 2016, we asked the Empower team what their highlights from 2016 were. We’ve also looked back through the Empower blog to pick out the most read and most shared articles we’ve published in 2016. Here are our favourite moments of the year, with plenty of links to help you with your digital marketing into 2017.

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YouTube For Social Good

"Be a virus, not viral." - that was my favourite takeaway from the YouTube for Social Good event that took place at Google's new offices in Kings Cross, London. The event brought together guest speakers from channels that have been successful in using YouTube for social good to discuss storytelling, audience development, social movements and power of video, including Shabnam from SoulPancake and Jason Yee from the Jubilee Project.

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A fresh social media strategy for Bang & Olufsen brings impressive growth

As a result of the project, Empower has provided the team at B&O PLAY with a stronger presence on Twitter, Instagram and Facebook.

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How a new strategy and playbook helped reinvigorate Amnesty’s UK social media activity

Amnesty UK is one of the foremost humanitarian and campaigning organisation in the UK. They needed to invigorate their social media presence and their digital presence needs to match their ambition as a leading human rights organisation.

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Social Media Video: The Ultimate Guide

Download our latest guide on social media video - covering everything from Facebook Live to Snapchat, Twitter to Instagram Stories - and find out how to get the most out of social media video.

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Free Digital Marketing Courses You Can Take Online Now

There are a range of free digital marketing courses that you can take online, covering everything from inbound marketing to SEO. Get the list now!

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Facebook Live Technical Tips and Best Practice

Follow these Facebook Live technical tips and best practice advice if you want your Facebook Live streaming content to be both professional and successful.

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YouTube for Charities and Nonprofits

#YouBelong was a chance for YouTube creators, non-profits, digital agencies and media to come together and plan how to use YouTube for good. Taking place at Google HQ in London, the event started with a screening of “Waiting at the Door – A Glimpse into the lives of Syrian Refugees” a short 20 minute documentary […]

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Pokémon Go: Strategies and examples for charities and nonprofits

Pokémon Go, the augmented reality-infused Pokémon app for iPhone and Android phones, launched last week and has already seen millions of of eager pokémon trainers taking to the streets to try to catch ‘em all. How can charities and non-profits get involved in this latest gaming phenomenon?

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Navigating AI concerns together

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