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How To Embed Facebook Video On WordPress

With the recent explosion in unique Facebook videos, many people are looking for a way to embed Facebook videos on their website or blog in the same way they would with YouTube or Vimeo content. Luckily, you’re finally able to do just that using the embed code available on Facebook. This also means you won’t […]

10 Ways To Get The Most Out Of Facebook Video

The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015. To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.

Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger

Facebook are holding their annual two-day developer conference - Facebook F8 - this week. While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.

Here are the announcements from Facebook F8 that are worth a look at for marketeers.

Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page

Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page. But we've been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.

If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.

Here's the new way to address both of these challenges.

How To Find Where Your Facebook Page Likes and Unlikes Come From

If you’ve been running your Facebook page for a while and often take a look at Facebook Insights to see how your page is performing, it can be a real boost to see the steady growth in fans that your page is getting. At the same time, it can hurt to see those small red […]

Digital Marketing Executive: Job Opportunity with Empower

It’s a busy time in the Empower offices, so we’re looking for an excellent and ambitious digital marketing superstar to help our growing agency. We’re looking for someone who loves all things digital and is keen to learn more about social media and content marketing. Remote working is an option (bonus!), plus we’re nice people […]

Empower director named one of UK’s top freelancers

Empower Director Ben Matthews has been announced as Runner-up in the National Freelancer of the Year Awards, run by the self-employment trade body IPSE. IPSE, the Association of Independent Professionals and the Self Employed, presented Ben with a wealth of technology and business support package as part of the prize. The Awards were announced at […]

Facebook Donations for Charities is Here: Raise Funds and Awareness on Facebook

Charities have been using Facebook since brands first started using the platform and have been using it well over many years to raise awareness of the work they do. However, charities have been restricted in how they could use the platform to its full extent, including raising funds and running campaigns through the platform. That could […]

Dark Social Media: Can You Measure What You Can’t See?

Dark social is a mysterious type of traffic where links are shared in a private yet social way, such as sent in an email, by instant messenger or in a text message, and is an increasing problem in a measurable digital world.

Google Rank Brain: What is it and how will it affect SEO?

Bloomberg News recently broke the story on a new artificial intelligence program from Google that it calls “Rank Brain”: “For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain.” So what […]