--- title: "WBCSD: Accelerating Impact through strategic media management" date: 2025-08-01T14:28:23Z modified: 2025-08-01T14:38:54Z permalink: "https://empower.agency/case-studies/paid-media/wbcsd-accelerating-impact-through-strategic-media-management/" type: case_study status: publish excerpt: How Empower boosted brand awareness for WBCSD through a tailored paid campaign. wpid: 4680 case_study_cat: - Paid Media featured_image: /wp-content/uploads/2025/08/1920x1080-images.jpg featured_image_alt: x images author: Luke Williams --- ![LEAP education banner](https://empower.agency/wp-content/uploads/2025/08/LEAP-education-banner_1-600x314.jpg) # WBCSD: Accelerating Impact through strategic media management How Empower boosted brand awareness for WBCSD through a tailored paid campaign. - ![WBCSD logo](https://empower.agency/wp-content/uploads/2024/06/WBCSD-logo-70x70.jpeg) ## The Results ### 66 million impressions ### 456,000 clicks ### 3,285 leads generated ### 595,000 engagements ### 4,979 new page followers ### 1.4 million video views ![Ines Silva, WBCSD](https://empower.agency/wp-content/uploads/2024/11/1701205148777-200x200.jpeg) > “Thanks again for all the great work and support throughout your time with WBCSD. We’ve truly appreciated the collaboration over the past year! Your team’s commitment and creativity have made Empower feel like a real extension of our own.” Inês Silva Marketing Manager, WBCSD ## The Brief The World Business Council for Sustainable Development (WBCSD) partnered with Empower to elevate their social media presence through organic and paid strategies. Our mission was to amplify their message and engage target audiences across multiple campaigns and events. ## The Challenge Managing competing priorities across a packed calendar of launches and events required careful orchestration. With paid media being a new venture for WBCSD, we needed to build their strategy from the ground up. ## The Approach We implemented a comprehensive strategy including: - Strategic content calendar management - Stakeholder relationship building - Data-driven reporting and optimisation - Successful securing of LinkedIn Ad Grant ($150K) - Targeted paid media planning - Regular performance optimisation ![Global Circularity Protocol square](https://empower.agency/wp-content/uploads/2025/08/Global-Circularity-Protocol-square-600x600.jpg) ![Barometer square](https://empower.agency/wp-content/uploads/2025/08/Barometer-2024-square-600x600.jpg) ## The Results Through the LinkedIn Ad Grant programme: - 66M impressions - 456K clicks - 3,285 leads generated - 595K engagements - 4,979 new page followers - 1.4M video views ## Start your digital transformation Contact the Empower team to discuss how we can meet your digital strategy needs. 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if(!window['gf_number_format'])window['gf_number_format'] = 'decimal_dot';jQuery(document).ready(function(){gform.utils.trigger({ event: 'gform/conditionalLogic/init/start', native: false, data: { formId: 3, fields: null, isInit: true } });window['gformInitPriceFields']();gf_apply_rules(3, [11], true);jQuery('#gform_wrapper_3').show();jQuery(document).trigger('gform_post_conditional_logic', [3, null, true]);gform.utils.trigger({ event: 'gform/conditionalLogic/init/end', native: false, data: { formId: 3, fields: null, isInit: true } });} );} if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform.initializeOnLoaded( function() {jQuery(document).trigger('gform_post_render', [3, 1]);gform.utils.trigger({ event: 'gform/postRender', native: false, data: { formId: 3, currentPage: 1 } });} ); ## More case studies See more of the Empower team’s work. - [ View content ](https://empower.agency/case-studies/strategy/social-media-audit-gives-plan-uk-renewed-confidence-in-power-of-social-media-to-drive-impact/) - [ Audits ](https://empower.agency/case-studies/audits/) - [ Social Media ](https://empower.agency/case-studies/social-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Social media audit gives Plan UK renewed confidence in power of social media to drive impact Read more - [ View content ](https://empower.agency/case-studies/strategy/achieving-record-breaking-cost-per-acquisition-for-rnids-connect-campaign/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Achieving record-breaking Cost Per Acquisition for RNID Read more - [ View content ](https://empower.agency/case-studies/audits/seo-audit-ai-search-strategy-now-for-nature/) - [ AI ](https://empower.agency/case-studies/ai/) - [ Analytics ](https://empower.agency/case-studies/analytics/) - [ Audits ](https://empower.agency/case-studies/audits/) - [ SEO ](https://empower.agency/case-studies/seo/) ### 250% increase in search impressions for It’s Now For Nature Read more ## Topics **Categories:** [Paid Media](https://empower.agency/case-studies/paid-media/)