--- title: Supporting Climate Arc with the launch of TransitionArc date: 2024-10-11T09:18:27Z modified: 2025-01-16T15:47:11Z permalink: "https://empower.agency/case-studies/strategy/climate-arc-transitionarc-launch-campaign/" type: case_study status: publish excerpt: How Empower supported Climate Arc on the launch of their flagship tool, TransitionArc, through the planning and execution of an organic digital marketing campaign. wpid: 3286 case_study_cat: - Analytics - Creative - Social Media - Strategy featured_image: /wp-content/uploads/2024/10/Roundtables_SideEvents_CIF2024-195.webp featured_image_alt: Roundtables SideEvents CIF2024 195 author: Ben Matthews --- ![Roundtables SideEvents CIF2024 195](https://empower.agency/wp-content/uploads/2024/10/Roundtables_SideEvents_CIF2024-195-600x338.webp) # Supporting Climate Arc with the launch of TransitionArc How Empower supported Climate Arc on the launch of their flagship tool, TransitionArc, through the planning and execution of an organic digital marketing campaign. ![1709726470676 1](https://empower.agency/wp-content/uploads/2024/10/1709726470676-1-200x200.jpeg) > “We value and appreciate so much all the work Empower has done to support our communications over the past couple of years, and particularly during this pivotal moment for Arc. Empower’s expert advice and proactivity helped us make the TransitionArc launch a great success!” Hannah Messenger Head of Strategic Engagement, Climate Arc ## The Brief Support [Climate Arc](https://climatearc.org) on the launch of their flagship tool, TransitionArc, through the planning and execution of an organic digital marketing campaign. The goal was to build awareness of the tool and introduce it to Arc’s target audience, the climate finance community, while acknowledging Arc’s partners’ essential contributions and strengthening the ecosystem. ## The Challenge As a leading organisation in the climate finance sector, Climate Arc aims to give businesses the tools and insights they need to align their financial decisions to crucial climate goals. Empower worked closely with the Climate Arc team to set up briefing and execution processes to ensure the digital campaign showcased the tool’s uniqueness and collaborative nature. ![cropped 1 1](https://empower.agency/wp-content/uploads/2024/10/cropped-1-1.jpg) ## The Approach The project began by creating a thorough pre-, during and post-campaign plan that identified the goals, audiences, key messages, deliverables and timeframes. Once this was discussed and agreed upon with the Arc team, Empower supported the preparation of the creative assets, toolkits, and processes to facilitate the implementation. During the campaign, Empower led the day-to-day management of the digital channels and meticulously followed the key partner engagement and community management strategies we had planned out. Empower also set up social listening to keep track of mentions and key stakeholder campaign uptake. Once the launch ended, Empower gathered relevant data to produce a comprehensive campaign report, highlighting key outputs and making recommendations for the future. We also created video cuts from the launch event to feed into ongoing post-campaign awareness. ## The Results ### 77,980 impressions on LinkedIn and X combined (over 818% increase in impressions across LinkedIn and X when compared to the monthly 2024 average). ### 5.1K unique visitors on the website. (168% increase in website visitors when compared to the monthly 2024 average). ## Let us support your digital campaign Contact the Empower team to discuss how we can help you deliver your next digital campaign. 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