Empower has successfully re-certified as a B Corp, achieving a 17% increase in our B Impact score

Empower has successfully recertified as a B Corp, achieving a 17% increase in our B Impact score, from 105.2 to 123.5. 

This improvement reflects our commitment to using business as a force for good and demonstrates the progress we’ve made in creating positive social and environmental impact.

What being a B Corp means to us

Our B Corp certification reinforces our mission to help purpose-led organisations around the world use digital tools to create and communicate positive social and environmental impact. 

Being a B Corp means we’re held accountable to the highest standards of social and environmental performance, transparency, and legal accountability. We use B Corp as a framework that guides the decisions we make, from how we support our team to the clients we choose to work with. 

With a score of 123.5, we’re performing significantly above the median score of 50.9 for ordinary businesses, demonstrating our genuine commitment to creating positive change.

Our recertification journey: Reflection and growth

The recertification process provided us with a valuable opportunity to reflect on our progress since becoming a B Corp in 2022. It allowed us to assess our impact honestly, celebrate our achievements, and identify areas where we can do even better.

Our 17% score increase didn’t happen overnight. It represents sustained effort across our three core pillars: Diversity, Equity & Inclusion (DEI), Mental Health, and Sustainability. 

These pillars continue to guide our decision-making and shape how we operate as an agency committed to positive impact. You can read more about our journey in our 2023 Impact Report and our 2024 Impact Report.

Key achievements since our last assessment

Advancing diversity, equity and inclusion

We evaluated our first six-week paid internships for two brilliant interns we connected to through 10,000 Black Interns and committed to two 2024 internships through 10,000 Able Interns. These programmes create meaningful opportunities for underrepresented talent whilst bringing fresh perspectives to our team.

Our commitment to inclusivity has also been recognised externally. We were named as finalists for ‘The Most Inclusive Agency’ at the Good Agencies Awards and received finalist nominations for three awards at the Shift People Awards across inclusivity and onboarding.

Ryan and Fadumah our 2024 Interns

Supporting mental health and wellbeing

Mental health remains a cornerstone of our people-first approach. We’ve strengthened our mental health policies and support systems, ensuring every team member has access to the resources they need to thrive both personally and professionally. Our continued investment in always-on therapy access, including at evenings and weekends, via Spill is a key support to our team, as well as monthly wellbeing expenses.

Driving sustainable digital practices

As a digital agency, we recognise our responsibility to create sustainable digital experiences. We’ve focused on building websites and digital tools that not only serve our clients’ missions effectively but do so with minimal environmental impact. 

This includes optimising for performance, reducing data usage, and helping clients communicate their sustainability efforts more effectively. We’re also being thoughtful about our approach to AI, given the energy required for these tools – see more in our AI Manifesto.

Impact beyond our walls

Our B Corp journey extends far beyond our own operations. By working exclusively with charities, nonprofits, and purpose-driven organisations, we help amplify their impact, creating digital experiences that enable them to reach more people, raise more funds, and drive more meaningful change. Learn more about how we work with causes to create digital experiences with impact.

Every digital strategy we develop and every campaign we create is designed with impact in mind. We measure our success not just in clicks and conversions, but in the real-world difference our work makes for the causes we support.

For agencies considering B Corp certification

Based on our recertification experience, here are our recommendations for other agencies considering this journey:

• Start with authentic commitment: B Corp certification isn’t a marketing exercise—it requires genuine commitment to change and continuous improvement. Ensure your leadership team is fully invested in the process.
• Embed it in your culture: The most meaningful improvements happen when B Corp principles become part of your everyday operations, not just an annual compliance exercise.
• Focus on materiality: Concentrate on the areas where your business can make the biggest positive impact. For us, that’s DEI, mental health, and sustainability—areas that align with our values and business model.
• Measure what matters: Develop systems to track your progress consistently. Regular measurement helps you spot trends, celebrate wins, and address challenges before they become bigger issues.
• Engage your whole team: The B Corp journey is most successful when everyone in your organisation understands and contributes to your impact goals.

One of the most valuable aspects of being a B Corp is joining a global community of businesses committed to using business as a force for good. This network provides inspiration, support, and practical guidance as we continue to grow our impact.

We’re proud to be part of this movement and look forward to what comes next, both for Empower and for the broader community of purpose-driven businesses working to create a more equitable and sustainable future.

Our 17% score increase represents significant progress, but it’s not the finish line. B Corp recertification reminds us that creating positive impact is an ongoing journey of learning, improving, and evolving.

As we continue to grow as an agency, we remain committed to the principles that earned us our B Corp certification: putting people and planet alongside profit, measuring what matters, and using our skills and expertise to help causes create the change they want to see in the world.

We’re excited to continue this journey and grateful to our team, clients, and the entire B Corp community for their support in helping us achieve this milestone.