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#WalkTogether on 7/7 to remember 10th anniversary of London bombings

7 July 2005 was just another Thursday morning and Londoners were on their way to work. But at ten to nine, terrorists detonated four bombs at Kings Cross, Aldgate, Edgware Road and Tavistock Square. 52 people lost their lives and over 770 were injured. That’s why we’re supporting #WalkTogether – a public call from a broad […]

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Realtime Trends, Twitter Goes Editorial and Tumblr TV (Empower Mondays)

Google Trends Goes Realtime: You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about. During major events like the Oscars or the NBA Finals, you’ll be able to track the stories most people are searching for […]

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Pinterest UK users double, with DIY, cookery and gardening most popular categories

Pinterest UK users have doubled in the past year, with 1.6 billion items pinned from the UK. Pinterest does not disclose how exactly how many UK users it has but they “about 3 million pins a” day in the UK. DIY, cooking recipes and gardening were among their favourite topics, with the following percentages showing who searched for what. 52% of […]

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Snapchat advertising, Buzzfeed news and the thing about influencers (Empower Mondays)

Daily Mail, WPP and Snapchat launch native advertising agency: The Daily Mail, Sir Martin Sorrell’s WPP and Snapchat are to launch an agency to cash-in on the rise of native advertising. The agency, called Truffle Pig, aims to combine the “best of global agency, newsroom and social media talent”. BuzzFeed launches dedicated news app: Another day, a new […]

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Digital News Report: 7 Key Themes

The Reuters Institute Digital News Report has been released for 2015, delivering useful and timely data about the transition to digital. Each year, the report brings together an annual benchmarked international survey and a series of essays which help to contextualise some of the key themes. This year’s report reveals new insights about digital news consumption […]

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Twitter removes 140 character limit on Direct Messages, adds App Targeting and Block Lists (Empower Mondays)

  Twitter removes 140 character Limit on Direct Messages: As of July, the 140-character limit to DMs on the platform is being removed. Useful from a customer service point of view and gives Twitter a competitive advantage in terms of being able to transition users from a lightweight sub-140 character interaction to a more in-depth […]

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What’s in a name?

At Empower, we regularly get asked where the name for our communications agency comes from. So here's a potted history of the grand old name of Empower and where our agency its name.

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UK social media use dropped by 9%

In an online survey of over 9,000 consumers from nine countries, UK regulator Ofcom found that UK social media use among adults in the last 12 months has dropped 9%. Among the nine countries – including – France, Germany, Italy, USA, Japan, Australia, Spain and China – the UK saw the biggest drop of social […]

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Facebook news feed update punishes promotional content from brands

Facebook announced this week that, as part of an ongoing survey, they asked hundreds of thousands of Facebook users how they feel about the content in their News Feeds. That means a Facebook news feed update is coming. The bad news for businesses? The overall response from users is that they want to see more stories from friends, […]

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3 new twitter tools to try: flounder, @goodaudience and @sumall

Here at Empower, we like to try out new social media tools, products and services on a regular basis. Comms and social media is a fast-moving industry, so there’s always a new product or service to play with that could improve your campaigns and change the way you communicate with your audiences. Although there’s lots of tools we could cover, […]

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Navigating AI concerns together

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