WBCSD: Accelerating Impact through strategic media management How Empower boosted brand awareness for WBCSD through a tailored paid campaign. Paid Media The Results 66 million impressions 456,000 clicks 3,285 leads generated 595,000 engagements 4,979 new page followers 1.4 million video views “Thanks again for all the great work and support throughout your time with WBCSD. We’ve truly appreciated the collaboration over the past year! Your team’s commitment and creativity have made Empower feel like a real extension of our own.” Inês Silva Marketing Manager, WBCSD The Brief The World Business Council for Sustainable Development (WBCSD) partnered with Empower to elevate their social media presence through organic and paid strategies. Our mission was to amplify their message and engage target audiences across multiple campaigns and events. The Challenge Managing competing priorities across a packed calendar of launches and events required careful orchestration. With paid media being a new venture for WBCSD, we needed to build their strategy from the ground up. The Approach We implemented a comprehensive strategy including: Strategic content calendar management Stakeholder relationship building Data-driven reporting and optimisation Successful securing of LinkedIn Ad Grant ($150K) Targeted paid media planning Regular performance optimisation The Results Through the LinkedIn Ad Grant programme: 66M impressions 456K clicks 3,285 leads generated 595K engagements 4,979 new page followers 1.4M video views Start your digital transformation Contact the Empower team to discuss how we can meet your digital strategy needs. Fill in the form or email us at hello@empower.agency "*" indicates required fields Name First Last Email* Organisation Your website How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify)Please specify how you heard about Empower Services Needed Digital Audit Digital Strategy Social Media Paid Media SEO Email Marketing Analytics Video Training Other (Please specify) Please specify what services you need Your budgetYour message*CommentsThis field is for validation purposes and should be left unchanged. More case studies See more of the Empower team’s work. View content Paid Media WBCSD: Accelerating Impact through strategic media management Read more View content Paid Media Strategy Generating 16,000 sign-ups at a 9% conversion rate for Place2Be Read more View content Paid Media Strategy Video Targeted video campaign boosts brand awareness for Carefree Read more
The Results 66 million impressions 456,000 clicks 3,285 leads generated 595,000 engagements 4,979 new page followers 1.4 million video views
“Thanks again for all the great work and support throughout your time with WBCSD. We’ve truly appreciated the collaboration over the past year! Your team’s commitment and creativity have made Empower feel like a real extension of our own.” Inês Silva Marketing Manager, WBCSD
The Brief The World Business Council for Sustainable Development (WBCSD) partnered with Empower to elevate their social media presence through organic and paid strategies. Our mission was to amplify their message and engage target audiences across multiple campaigns and events.
The Challenge Managing competing priorities across a packed calendar of launches and events required careful orchestration. With paid media being a new venture for WBCSD, we needed to build their strategy from the ground up.
The Approach We implemented a comprehensive strategy including: Strategic content calendar management Stakeholder relationship building Data-driven reporting and optimisation Successful securing of LinkedIn Ad Grant ($150K) Targeted paid media planning Regular performance optimisation
The Results Through the LinkedIn Ad Grant programme: 66M impressions 456K clicks 3,285 leads generated 595K engagements 4,979 new page followers 1.4M video views
Start your digital transformation Contact the Empower team to discuss how we can meet your digital strategy needs. Fill in the form or email us at hello@empower.agency "*" indicates required fields Name First Last Email* Organisation Your website How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify)Please specify how you heard about Empower Services Needed Digital Audit Digital Strategy Social Media Paid Media SEO Email Marketing Analytics Video Training Other (Please specify) Please specify what services you need Your budgetYour message*CommentsThis field is for validation purposes and should be left unchanged.
More case studies See more of the Empower team’s work. View content Paid Media WBCSD: Accelerating Impact through strategic media management Read more View content Paid Media Strategy Generating 16,000 sign-ups at a 9% conversion rate for Place2Be Read more View content Paid Media Strategy Video Targeted video campaign boosts brand awareness for Carefree Read more
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