WBCSD: Accelerating Impact through strategic media management How Empower boosted brand awareness for WBCSD through a tailored paid campaign. Paid Media
The Results 66 million impressions 456,000 clicks 3,285 leads generated 595,000 engagements 4,979 new page followers 1.4 million video views
“Thanks again for all the great work and support throughout your time with WBCSD. We’ve truly appreciated the collaboration over the past year! Your team’s commitment and creativity have made Empower feel like a real extension of our own.” Inês Silva Marketing Manager, WBCSD
The Brief The World Business Council for Sustainable Development (WBCSD) partnered with Empower to elevate their social media presence through organic and paid strategies. Our mission was to amplify their message and engage target audiences across multiple campaigns and events.
The Challenge Managing competing priorities across a packed calendar of launches and events required careful orchestration. With paid media being a new venture for WBCSD, we needed to build their strategy from the ground up.
The Approach We implemented a comprehensive strategy including: Strategic content calendar management Stakeholder relationship building Data-driven reporting and optimisation Successful securing of LinkedIn Ad Grant ($150K) Targeted paid media planning Regular performance optimisation
The Results Through the LinkedIn Ad Grant programme: 66M impressions 456K clicks 3,285 leads generated 595K engagements 4,979 new page followers 1.4M video views
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