Empower Agency logo

Social Media

X and the mobilisation of hate and misinformation on social media

Far-right commentators have been actively using X to amplify inflammatory rhetoric and exacerbate tensions. It’s time review your presence on X.

View

Social media = the new Google?

Data suggests social media may be the new ‘Google’ or preferred search engine for Gen Z.

View

Social media stats for charities and nonprofits

A collection of stats to help you understand the effectiveness of social media activities, including benchmarks for Facebook, Instagram, YouTube, LinkedIn and Pinterest.

View

Are you too late to Brat Summer?

Brat summer has been firmly established as the ‘cultural moment du jour’ for well over a month. However, with Kamala Harris’s campaign page on X recently adopting the brat iconography, the meme of the summer has reached impressive new heights.

View

Meta Threads, one year on…

Threads by Meta recently celebrated its one year anniversary, and it has grown over the past 12 months as one might expect. But should you be investing more in your Threads profile?

View

Your content pillars need a refresh

Audience behaviours and expectations are changing, which affects the content you should be producing on your social media channels.

View

Free Social Media Listening Tools

Creating a suite of social media listening tools to pick up on conversations about your organisation can be done for free. Here's how.

View

Best time to tweet for clicks, retweets and engagement

Knowing the best time to tweet when you schedule your tweets is important to get the clicks, retweets and engagement that you're looking for.

View

Start your project with Empower

If you’ve got a brief, we’d love to see it and talk it through with you.

If you haven’t, get in touch to see if we are a good fit for you.

Contact Empower

Subscribe for updates

We send one email per month.
No fluff. Easy to unsubscribe.