Social Media

Bluesky’s rise and X’s mass X-odus

Bluesky has seen exponential growth this year, particularly over the past week, leading to a mass X-it or X-odus from X. Should you be switching to Bluesky?

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Empower joins TikTok’s Agency Incubator Program

What this means for Empower and our clients.

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Social Media

X and the mobilisation of hate and misinformation on social media

Far-right commentators have been actively using X to amplify inflammatory rhetoric and exacerbate tensions. It’s time review your presence on X.

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Social media = the new Google?

Data suggests social media may be the new ‘Google’ or preferred search engine for Gen Z.

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Social Media

Social media stats for charities and nonprofits

A collection of stats to help you understand the effectiveness of social media activities, including benchmarks for Facebook, Instagram, YouTube, LinkedIn and Pinterest.

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Are you too late to Brat Summer?

Brat summer has been firmly established as the ‘cultural moment du jour’ for well over a month. However, with Kamala Harris’s campaign page on X recently adopting the brat iconography, the meme of the summer has reached impressive new heights.

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Meta Threads, one year on…

Threads by Meta recently celebrated its one year anniversary, and it has grown over the past 12 months as one might expect. But should you be investing more in your Threads profile?

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