April 2016

empower blog

News, views and advice from the empower agency team.

Digital Communications Conference Highlights

The excellent Digital Communications Conference is taking part in London today, and there’s an abundance of great tweets emerging on #DigCommsConf. The conference offers industry expertise and networking insight for charities,

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10 Ways To Get The Most Out Of Facebook Video

The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Empower has compiled these tips, gleaned from current client work.

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Facebook F8 For Marketers: Quote Sharing, Save Button, Bots for Messenger

Facebook are holding their annual two-day developer conference – Facebook F8 – this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.

Here are the announcements from Facebook F8 that are worth a look at for marketeers.

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Use Facebook As Your Business Page: How to like, share or comment from your Facebook business page

Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we’ve been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.

If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.

Here’s the new way to address both of these challenges.

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