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What’s in a name?

At Empower, we regularly get asked where the name for our communications agency comes from. So here's a potted history of the grand old name of Empower and where our agency its name.

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Facebook ad costs set to rise

According to Ad Age, Facebook has been able to boost revenue even as it sells fewer ads. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher. How has it managed this increase without scaring off advertisers? […]

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Navigating AI concerns together

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