25 March, 2025 • Reading time: 2 minutes Meta Changes: Navigating the new reality for nonprofits (Webinar) Facebook ads underperforming? Meta pixel tracking stopped working? Join our webinar on how you can deal with the impact of Meta’s changes. Events Facebook Ads
Event Summary Join us for this timely webinar to help charities, activists, campaigners and fundraisers find out about Meta changes and understand how to deal with the impact. Where: Online via Zoom When: Thursday 10th April 2025 Time: 11am to 12:30pm GMT Cost: £20 + VAT What if I can’t make it?: A recording of non-confidential parts will be available Register now
Meta’s new reality for Nonprofits Are your Facebook ads suddenly underperforming? Has your pixel tracking mysteriously stopped working? Your organisation may be caught in Meta’s expanding definition of “political cause” – and the implications for your digital activity are significant. Meta has been implementing these changes with minimal communication to affected organisations and any advocacy groups are suddenly finding their tracking capabilities severely limited. These restrictions aren’t just inconvenient: they fundamentally change how nonprofits can measure and optimise their digital activity. Join digital experts Rachel Collinson (Donor Whisperer) and Ben Matthews (Empower Agency) for an essential webinar that will help you: Understand exactly what changes Meta has implemented Learn practical workarounds to maintain campaign effectiveness Discover alternative approaches that have delivered even better results for nonprofits like yours Prepare for future platform changes that may affect your digital strategy We’ll share real case studies from nonprofits that have thrived despite these changes, and give space to share experiences and ask questions about how your nonprofit can approach these challenges. Who should attend This webinar is essential for: Nonprofit digital fundraisers Campaign managers Advocacy specialists Digital marketers working with charities What we’ll cover Understanding the changes: What’s happening behind the scenes Technical impact: How these changes affect your campaigns Adaptation strategies: Practical workarounds Success stories: How nonprofits are thriving despite restrictions Future outlook: What’s coming next from Meta Open discussion, Q&A, and collaborative problem-solving Speakers
Rachel Collinson Donor Whisperer Digital fundraising specialist with over 15 years of experience helping nonprofits maximise their online impact. Ben Matthews Empower Agency Digital strategist whose article on Meta’s changes has become an essential resource for the sector.
Can’t attend live? Registration includes access to a recording of the non-confidential portions of the webinar. Questions? Contact rachel@donorwhisperer.co.uk for more information. This webinar is jointly presented by Donor Whisperer and Empower Agency. Register now
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