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Twitter removes 140 character limit on Direct Messages, adds App Targeting and Block Lists (Empower Mondays)

  Twitter removes 140 character Limit on Direct Messages: As of July, the 140-character limit to DMs on the platform is being removed. Useful from a customer service point of view and gives Twitter a competitive advantage in terms of being able to transition users from a lightweight sub-140 character interaction to a more in-depth […]

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What’s in a name?

At Empower, we regularly get asked where the name for our communications agency comes from. So here's a potted history of the grand old name of Empower and where our agency its name.

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UK social media use dropped by 9%

In an online survey of over 9,000 consumers from nine countries, UK regulator Ofcom found that UK social media use among adults in the last 12 months has dropped 9%. Among the nine countries – including – France, Germany, Italy, USA, Japan, Australia, Spain and China – the UK saw the biggest drop of social […]

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Facebook news feed update punishes promotional content from brands

Facebook announced this week that, as part of an ongoing survey, they asked hundreds of thousands of Facebook users how they feel about the content in their News Feeds. That means a Facebook news feed update is coming. The bad news for businesses? The overall response from users is that they want to see more stories from friends, […]

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3 new twitter tools to try: flounder, @goodaudience and @sumall

Here at Empower, we like to try out new social media tools, products and services on a regular basis. Comms and social media is a fast-moving industry, so there’s always a new product or service to play with that could improve your campaigns and change the way you communicate with your audiences. Although there’s lots of tools we could cover, […]

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Empower featured in Better Business Magazine on the benefits and challenges of running a virtual business

Jaz Cummins, Director at Empower, was interviewed by Better Business magazine for their August / September 2014 issue on the benefits of working virtually. You can read the whole interview below or read the full magazine here. A virtually perfect way of starting up? With the prospect of low overheads, little initial investment and no […]

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Mobile Shopping: Email marketing works, social media doesn’t

Custora have published a new research report about Mobile Shopping in the US, finding that Social Media advertising isn’t working for mobile shopping – but email marketing is. Less than 1% of mobile sales came from social media networks (including Facebook, Twitter, Pinterest). Email marketing, on the other hand, drove 27% of sales on mobile […]

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How To Be Creative When You’re Dead (Less Zombies, More Unicorns)

As part of the PRCA‘s ongoing #Digibites series, Empower were invited to present on Digital Creativity.

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Charity Domain Names: Which TLDs should you focus on?

With new charity domain names, from .ngo to .charity, it's more difficult than ever to understand what you as a charity or not-for-profit should focus on.

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Social Media Training for charities and nonprofits

Social media training is now on offer by the Empower team to charities and nonprofits. Contact us to discuss your needs.

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Navigating AI concerns together

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