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Facebook Ads for Charities: Driving Charity Donations and Fundraising ROI

Facebook Ads are a fantastic way to generate donations and awareness for charities, and the causes they’re looking to address. Here's how.

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How to get authorisation to run political and social issue ads on Facebook and Instagram

New Facebook Ads rules means that advertisers running ads about social issues, elections or politics may be required to complete the ad authorisation process.

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How to ensure your paid and organic Facebook activity work in harmony

Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?

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Using Facebook Ads to test your digital comms strategy

How to use Facebook Ads to test messaging and get valuable feedback on your digital comms strategy.

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Facebook Donations for Charities is Here: Raise Funds and Awareness on Facebook

Charities have been using Facebook since brands first started using the platform and have been using it well over many years to raise awareness of the work they do. However, charities have been restricted in how they could use the platform to its full extent, including raising funds and running campaigns through the platform. That could […]

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Facebook ad costs set to rise

According to Ad Age, Facebook has been able to boost revenue even as it sells fewer ads. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher. How has it managed this increase without scaring off advertisers? […]

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