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3 new twitter tools to try: flounder, @goodaudience and @sumall

Here at Empower, we like to try out new social media tools, products and services on a regular basis. Comms and social media is a fast-moving industry, so there’s always a new product or service to play with that could improve your campaigns and change the way you communicate with your audiences. Although there’s lots of tools we could cover, […]

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Empower featured in Better Business Magazine on the benefits and challenges of running a virtual business

Jaz Cummins, Director at Empower, was interviewed by Better Business magazine for their August / September 2014 issue on the benefits of working virtually. You can read the whole interview below or read the full magazine here. A virtually perfect way of starting up? With the prospect of low overheads, little initial investment and no […]

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Mobile Shopping: Email marketing works, social media doesn’t

Custora have published a new research report about Mobile Shopping in the US, finding that Social Media advertising isn’t working for mobile shopping – but email marketing is. Less than 1% of mobile sales came from social media networks (including Facebook, Twitter, Pinterest). Email marketing, on the other hand, drove 27% of sales on mobile […]

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How To Be Creative When You’re Dead (Less Zombies, More Unicorns)

As part of the PRCA‘s ongoing #Digibites series, Empower were invited to present on Digital Creativity.

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Charity Domain Names: Which TLDs should you focus on?

With new charity domain names, from .ngo to .charity, it's more difficult than ever to understand what you as a charity or not-for-profit should focus on.

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Social Media Training for charities and nonprofits

Social media training is now on offer by the Empower team to charities and nonprofits. Contact us to discuss your needs.

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Schedule Tweets with Images Using Buffer and Twitter Ads

A quick guide to help you schedule tweets with images using Buffer and Twitter Ads

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Pinterest Stats: 80% of users are female, 92% of pins made by women, 84% pinning after 4 years

These Pinterest stats show how Pinterest is now considered one of the major social media platforms.

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5 steps to run successful local PR and media campaigns

We’ve put together this guide to local media and running a PR campaign to help grow your brand.

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New Twitter Profile Design Goes Live

A quick review of Twitter's new profile design.

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