Audit gives Plan UK renewed confidence in power of social media to drive impact

Plan International UK (Plan UK)  is a global children’s charity striving for an equal world. One where every child can reach their full potential and every girl can choose her own future.

They work together with children and communities across the world, building a future where every child receives an education and has their voice heard, where all girls are free from violence, in control of their own body and know their rights.

To refine their social media approach and build on their impact, Plan UK approached Empower for a comprehensive audit and a tailored social media strategy that would support their wider organisational goals and resonate with their target audiences.

Empower took a deeply collaborative approach to developing a social media strategy tailored to the specific needs and structure of Plan UK.

The process included several key stages, all designed to provide both strategic insights and practical guidance that could be seamlessly integrated into their existing workflows and internal processes.

1. Stakeholder Engagement: We started by conducting a series of in-depth interviews with Plan UK’s internal stakeholders, as well as a workshop with the senior leadership team. This ensured we fully understood their objectives, challenges, and the nuances of their internal operations before moving forward with any strategy development.

2. Social Media Audit: We conducted a comprehensive audit of Plan UK’s social media presence, analysing a full year’s worth of data across all platforms. This included evaluating engagement rates, audience demographics, content performance, and how these aligned with Plan UK’s goals. Our audit provided deep, actionable insights into what was working, what wasn’t, and where improvements could be made.

3. Strategy Development: Based on the audit findings, Empower led the creation of a bespoke social media strategy for Plan UK. This strategy was not only data-driven but also tailored to their specific needs, incorporating their team structure, goals, and operational challenges. We ran multiple feedback sessions with Plan UK’s team to refine the strategy, ensuring it was aligned with their objectives and actionable for their teams.

4. Tailored Strategy Deliverables:

• Comprehensive Social Media Strategy: We provided a clear, detailed document outlining the overall approach, key objectives, and specific tactics for success.
• Content Guidelines: We developed practical guidelines for creating and distributing content across platforms, ensuring consistency in messaging and visual identity.
• Social Value Proposition: We defined the unique value Plan UK offers to its audiences on social media, strengthening their brand identity and ensuring they communicate their core mission effectively.

5. Roll-out Plan: We created a roadmap for implementing the strategy, along with a testing framework for ongoing optimisation to ensure continued success and adaptation in a rapidly changing digital landscape.

Empower’s work with Plan UK led to transformative results, enabling the organisation to take control of its social media efforts with greater clarity and confidence.

Tailored Strategy with Clear Direction:
The bespoke strategy provided Plan UK’s teams with a clear sense of direction, aligning their social media goals with their broader organisational objectives. With a better understanding of their social media landscape, Plan UK teams now feel more confident in their approach, making informed, data-driven decisions about their content strategy.

Empowered Teams with Practical Tools:
By equipping Plan UK with the knowledge, resources, and guidelines to manage their social media effectively, we empowered their teams to take ownership of their content production and strategic planning. The teams now feel more confident in navigating the complexities of social media and are better prepared to address audience engagement needs.

Ongoing Collaboration and Confidence:
Our partnership didn’t end with the delivery of the strategy. Plan UK has since returned to Empower to update the social media audit with a new year of data, demonstrating the lasting value of our work. This ongoing collaboration highlights the long-term impact of the strategy and reinforces the trust Plan UK has in Empower’s expertise