Supporting Climate Arc with the launch of TransitionArc

Support Climate Arc on the launch of their flagship tool, TransitionArc, through the planning and execution of an organic digital marketing campaign. The goal was to build awareness of the tool and introduce it to Arc’s target audience, the climate finance community, while acknowledging Arc’s partners’ essential contributions and strengthening the ecosystem.

As a leading organisation in the climate finance sector, Climate Arc aims to give businesses the tools and insights they need to align their financial decisions to crucial climate goals. 

Empower worked closely with the Climate Arc team to set up briefing and execution processes to ensure the digital campaign highlighted the tool’s uniqueness and collaborative nature. 

The project began by creating a thorough pre-, during and post-campaign plan that identified the goals, audiences, key messages, deliverables and timeframes. Once this was discussed and agreed upon with the Arc team, Empower supported the preparation of the creative assets, toolkits, and processes to facilitate the implementation.

During the campaign, Empower led the day-to-day management of the digital channels and meticulously followed the key partner engagement and community management strategies we had planned out. Empower also set up social listening to keep track of mentions and key stakeholder campaign uptake.

Once the launch ended, Empower gathered relevant data to produce a comprehensive campaign report, highlighting the key outputs and making recommendations for the future. We also created video cuts from the launch event to feed into ongoing post-campaign awareness.