Month: July 2014

Mobile Shopping: Email marketing works, social media doesn’t

Custora have published a new research report about Mobile Shopping in the US, finding that Social Media advertising isn’t working for mobile shopping – but email marketing is. Less than 1% of mobile sales came from social media networks (including Facebook, Twitter, Pinterest). Email marketing, on the other hand, drove 27% of sales on mobile phones. Customers responding to email …

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