---
title: Insights & Analytics
date: 2024-07-26T14:21:45Z
modified: 2025-08-22T12:31:04Z
permalink: "https://empower.agency/services/insights-analytics-old/"
type: page
status: publish
excerpt: ""
wpid: 2574
parent: 1893
ancestors:
  - 1893
children: []
author: Ben Matthews
---

  ![Empower staff 229 1024x682 1](https://empower.agency/wp-content/uploads/2024/07/Empower-staff-229-1024x682-1-600x400.webp)  

 

# Google Analytics 4 (GA4) Agency for Charities, Nonprofits and Public Sector

Empower is rated as a leading Google Analytics (GA4) agency for Charities, Nonprofits and Public Sector organisations.

The Empower team are consistently rated as one of the best Google Analytics 4 agencies for charities and nonprofits. Trust us to save you time and worry when it comes to setting up your Google Analytics 4.

 

- [   Start your project with Empower    ](https://empower.agency/contact/)
 
 

 

 

## How Google Analytics 4 can benefit your organisation

Your cause can benefit from Google Analytics campaigns that create **greater brand awareness and improved engagement** for your high-value content.

 

 

  ![Graph 1](https://empower.agency/wp-content/uploads/2024/07/Graph-1-70x62.png) ### Understand website visits

See where relevant traffic come from to reach your website.

 

 

 

  ![Share post](https://empower.agency/wp-content/uploads/2024/07/Share-post-70x62.png) ### Measure your success

Track your entire Return On Investment. We can help you measure impact through Google Analytics 4.

 

 

 

  ![](https://empower.agency/wp-content/uploads/2024/07/Increase-donor-70x61.png) ### Increase supporter income

Get more online conversions including regular and on-off donors, essential for generating income on a regular basis.

 

 

 

 

 

 

 

  ![Navigating AI concerns together](https://empower.agency/wp-content/uploads/2023/11/Navigating-AI-concerns-together-600x401.jpg)  

 

# A trusted Google Analytics 4 Agency for Charities and Nonprofits

Using a trusted Google Analytics 4 agency allows you to put your products, services and campaigns in front of potential supporters at the time they are making key decisions.

 

- [   Start getting results    ](https://empower.agency/contact/)
 
 

 

 

## Empower’s Google Analytics Management Services

Using Empower Agency’s strategies and processes, we continuously improve your use of Google Analytics 4.

 

 [   Speak to the Empower team    ](https://empower.agency/contact/) 

##   Strategy and Planning   

- Google Analytics 4 Strategy
- Google Analytics 4 Audits
- Audience insights

 

 

 

##   Dashboard Development   

- Custom GA4 dashboard development
- Audience dashboard development
- Paid Media Campaign Integration

 

 

 

##   Implementation and Optimisation   

- Google Analytics 4 Setup
- Conversion Rate Optimisation
- Customer Journey Optimisation
- Landing Page Optimisation

 

 

 

##   Measurement, Evaluation and Reporting   

- Google Analytcis 4 Setup
- Google Tag Manager Integration
- Campaign Reporting
- Performance Reviews

 

 

 

 

 

 

 

 

---

 

 

 

## An example Google Analytics 4 project

Empower work with you to fully understand your organisation, your supporters, and your unique selling points.

Focusing on these aspects of your organisation, along with our professional client servicing, is what makes Empower Agency a leading Google Analytics 4 agency.

 

 

  ![Red star](https://empower.agency/wp-content/uploads/2024/07/Red-star-70x70.png) ### GA4 setup and planning

Get detailed step-by-step Google Ad recommendations for your campaign.

 

 

 

  ![blue boy](https://empower.agency/wp-content/uploads/2024/07/blue-boy-70x70.png) ### Dashboard Development

We’ll research your target audiences, design engaging creative, write compelling copy and develop effective landing pages for you.

 

 

 

  ![greased lightinng](https://empower.agency/wp-content/uploads/2024/07/greased-lightinng-70x70.png) ###  Implementation and Optimisation

We can help you with full set up of Google Analytics dashboards, optimising and scaling for long-term success.

 

 

 

  ![Green tick](https://empower.agency/wp-content/uploads/2024/07/Green-tick-70x70.png) ### Measurement and Evaluation

Get detailed step-by-step Google Analytics 4 recommendations for what is working and what can be improved, including the Return on Ad Spend.