How to add a new user to your Google Ads account

Here are the different ways you can add access to your account for individuals and agencies, and what the various levels of access allow a user to do on your Google Ads account.

How to grant access to a new user

How you grant access will depend on whether you are granting access to an individual or an agency.

• An individual hire will most likely be using a single Google account.
• An agency or consultant is more likely to use an MCC Manager Account.

For agencies or individuals managing multiple accounts, an MCC (My Client Centre) account streamlines access and campaign management by letting them manage multiple Google Ads accounts from a single dashboard.

We’ll explain how to grant access to both account types.

Which level of access should you Grant?

You can grant either Admin, Standard, or Read-Only access to your account.

Here are the differences between the access levels:

• Admin: Full control over the account, including managing users.
• Standard: Access to most features. Can edit campaigns and budgets but cannot add or remove other users. Agencies like Empower will normally need this level.
• Read-only: View-only access to the account. Can view data in the account but cannot make changes to campaigns, budgets, or users.

Granting access to an agency through an MCC manager account

In order to grant access to an MCC manager account to an agency like Empower, we will first need to send you a request to manage your account. To do this, we will need your account code.

1. Visit Google Ads.
2. Log in with your account credentials.
3. In the top left corner, next to your account name, you’ll find a 10-digit account code formatted like XXX-XXX-XXXX.
4. Copy this 10-digit code and email it to the agency or consultant that is running the MCC manager account you want to grant access to.
5. We will then use that 10-digit code to request access to your account.
6. Accept the invitation which will have arrived in the email connected to your Google Ads account.

Adding a new individual user

Follow these steps to add a new user to your Google Ads account:

1. Visit Google Ads.
2. Log in with your account credentials.
3. In the top-right corner, click on the Tools and Settings icon (wrench symbol).
4. Under the “Setup” section, select Access and Security.
5. Click on the + button to add a new user.
6. Enter the email address of the person you want to add.
7. Choose the appropriate access level from the options provided (Admin, Standard, Read Only).
8. Click Send Invitation.
9. The invited user will receive an email invitation. They will need to open the invitation email and click on the link provided.

Note: Make sure the email address provided is associated with a Google account. Microsoft or other email providers won’t work and the user will need to create a Google account to be able to get access.

Always ensure you grant the appropriate level of access based on the role and responsibilities of the user or agency to protect the security and integrity of your account.