Our Approach Empower’s strategic framework enables us to show a clear journey towards a paid media strategy that is: Insight-led Strategic Enables your team Effectively implemented Demonstrates measurable impact Each of the services we offer can be integrated with one another to offer a comprehensive, strategic approach. Placing insight and performance-led KPIs at the heart of all we do, Empower’s strategic approach delivers meaningful impact by enabling your team and moving your supporters to act.
Insight We explore your organisation, audience and the wider context as a critical first step in understanding your mission and guiding the development of an impactful digital strategy with insight at its heart. View Insight Services Your Cause Value Propositions Messaging Frameworks Stakeholder Interviews Your Audience Audience Segmentation Persona Mapping Stakeholder Mapping Your Context Trends Analysis Peer & Competitor Analysis Conversation Analysis Your Performance Earned Channel Audits Owned Channel Audits KPI Setting and Benchmarking
Strategy Equipped with a deep understanding of your mission, wider landscape and a clear articulation of your value proposition and messaging, we develop strategies designed for maximum impact. View Strategy Services Audience and Channels Audience-centric digital strategies Multi-channel user journeys Paid media strategies SEO strategies Content Strategy Creative themes and formats Rich content strategy Generative AI Bespoke tools and processes Measurement and Evaluation Goal setting and benchmarking Bespoke dashboard setup Testing and optimisation Campaign analysis
Enable We equip your team with the knowledge, processes and creative direction to effectively communicate your vision with both internal and external stakeholders. View Enable Services Education and Training Digital Tools & Content Trends and Innovation Executive Support Digital Transformation Frameworks and Workflows Employee Advocacy Internal Engagement Creative Development Creative Workshops Creative Concept Development Creative Planning and Resourcing
Implement We help you make change happen by inspiring and encouraging your audience to act in support of your mission. View Implement Services Social Media Social Media Strategy Community Engagement Influencer Engagement Online and Live Event Support Paid Media Paid Media Strategy LinkedIn Ads Facebook Ads Search (PPC and SEO) Digital Channel Expertise SEO Support and Content Optimisation Email Marketing and Email Automation Landing Page Design and Optimisation Digital Integrations Technical Support Creative Assets and Content Graphic Design and Illustration Video and Animation Thought Leadership Reports and Whitepapers Branded Documents Case Studies
Impact We underpin all campaigns with comprehensive measurement to demonstrate impact and deliver actionable next steps. View Impact Services Goal Setting and Benchmarking Targeted metrics to meet your objectives and demonstrate ROI. Measurement Dashboards Bespoke report with a single view of multi-channel performance. Testin and Optimisation Rigorously test, adapt and improve in real-time. Campaign Evaluation Thorough campaign reviews and insight-led recommendations
