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Empower Strategic Framework

Our Approach

Empower’s strategic framework enables us to show a clear journey  towards a paid media strategy that is:

  1. Insight-led
  2. Strategic
  3. Enables your team
  4. Effectively implemented
  5. Demonstrates measurable impact

Each of the services we offer can be integrated with one another to offer a comprehensive, strategic approach.

Placing insight and performance-led KPIs at the heart of all we do, Empower’s strategic approach delivers meaningful impact by enabling your team and moving your supporters to act.

Insight

We explore your organisation, audience and the wider context as a critical first step in understanding your mission and guiding the development of an impactful digital strategy with insight at its heart.

View Insight Services

  1. Value Propositions
  2. Messaging Frameworks
  3. Stakeholder Interviews

  1. Audience Segmentation
  2. Persona Mapping
  3. Stakeholder Mapping

  1. Trends Analysis
  2. Peer & Competitor Analysis
  3. Conversation Analysis

  1. Earned Channel Audits
  2. Owned Channel Audits
  3. KPI Setting and Benchmarking

Strategy

Equipped with a deep understanding of your mission, wider landscape and a clear articulation of your value proposition and messaging, we develop strategies designed for maximum impact.

View Strategy Services

  1. Audience-centric digital strategies
  2. Multi-channel user journeys
  3. Paid media strategies
  4. SEO strategies

  1. Creative themes and formats
  2. Rich content strategy
  3. Generative AI
  4. Bespoke tools and processes

  1. Goal setting and benchmarking
  2. Bespoke dashboard setup
  3. Testing and optimisation
  4. Campaign analysis

Enable

We equip your team with the knowledge, processes and creative direction to effectively communicate your vision with both internal and external stakeholders.

View Enable Services

  1. Digital Tools & Content
  2. Trends and Innovation
  3. Executive Support

  1. Frameworks and Workflows
  2. Employee Advocacy
  3. Internal Engagement

  1. Creative Workshops
  2. Creative Concept Development
  3. Creative Planning and Resourcing

Implement

We help you make change happen by inspiring and encouraging your audience to act in support of your mission.

View Implement Services

  1. Social Media Strategy
  2. Community Engagement
  3. Influencer Engagement
  4. Online and Live Event Support

  1. Paid Media Strategy
  2. LinkedIn Ads
  3. Facebook Ads
  4. Search (PPC and SEO)

  1. SEO Support and Content Optimisation
  2. Email Marketing and Email Automation
  3. Landing Page Design and Optimisation
  4. Digital Integrations
  5. Technical Support

  1. Graphic Design and Illustration
  2. Video and Animation
  3. Thought Leadership
  4. Reports and Whitepapers
  5. Branded Documents
  6. Case Studies

Impact

We underpin all campaigns with comprehensive measurement to demonstrate impact and deliver actionable next steps.

View Impact Services

  1. Targeted metrics to meet your objectives and demonstrate ROI.

  1. Bespoke report with a single view of multi-channel performance.

  1. Rigorously test, adapt and improve in real-time.

  1. Thorough campaign reviews and insight-led recommendations