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Small Businesses and Social Media: Best Practice

Empower Director Ben Matthews was recently quoted in an article on The Guardian’s Small Business Network, looking at best practice for small business and social media: “Many website analytics tools, such as Google Analytics, also let you see where visitors are coming from when visiting your small business website. It’s a great way to check if […]

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Digital Marketing Terms and Definitions

Keeping up with digital marketing terms can be difficult, especially as new products and services pop up every day – often bringing new words and phrases with them. That’s why we wanted to share this digital marketing terms and glossary from the University of Southampton that explains a lot of the key terms, plus some […]

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Navigating AI concerns together

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