• Drive more donations
• Recruit more volunteers
• Sign up more supporters
• Build awareness online for your cause

Perfect for:

• Anyone with questions on combining social media with traditional communications
• Staff working in a communications role who are unfamiliar with social media
• People who want to increase in confidence in using Twitter, Facebook and more

Perfect for:

• Anyone already working with social media regularly and comfortable using key platforms
• Staff who would like a more strategic approach to their daily social media work
• People seeking to increase the profile and perceived value of social media in their workplace

Perfect for:

• Anyone working with copy on a daily basis who wants to sharpen their web skills
• Staff in charge of external content for their organisation
• People who want to increase the performance of their web copy and platforms

Perfect for:

• Anyone commissioning or creating video
• Staff managing external video channels, e.g. YouTube and Facebook
• People who want to increase the performance of their video content

This course is designed to help manage and minimise social media crises, through:

• Proactive community management and formal guidelines, to minimise risk
• Monitoring and alert tools, to ensure issue visibility as early as possible
• Verification systems so that messages can be properly evaluated
• Moderation tools and principles, by platform
• Escalation flowcharts, based on organisational and industry structures
• Communications approaches to optimally diffuse and manage live-crises
• Long-term issues management, eg: ongoing disputes or online activism

Perfect for:

• Staff looking for a basic understanding of paid media options available
• People looking to expand the reach of their content
• Those looking to understand how to drive specific online actions on their websites