Further faster fairer using AI to enhance Empowers work
Outputs from an internal group workshop at Empower looking at how our values shape our use of AI
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Paid Media Agency

Empower is rated as a leading Paid Media agency for charities and nonprofits.

The Empower team are consistently rated as one of the best Facebook Ads and Google Ads agencies for charities.

Trust us to save you time and worry when it comes to running your Paid Media.

Causes that trust our Paid Media expertise

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  • Place 2 Be logo
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  • WBCSD logo
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  • BLAB
  • We Mean Business Logo
Anna Maybank

Empower were the first media agency we worked with at Breakroom and they helped us professionalise our paid ad campaigns when we didn’t have an in-house expert.

With their help, we were able to scale our ad hoc spending and acquire more users through paid channels. And when we faced challenges with getting consistent results, the Empower team worked hard to get to the route of the problem. They’re a responsive team and lovely people to work with.

Anna Maybank

CEO, Breakroom

Paid Media Case Studies

Examples of the impact we’ve achieved using paid media.

How Paid Media can benefit your organisation

Your cause can benefit from Facebook and Google ad campaigns that create greater brand awareness and improved engagement for your high-value content.

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Drive website visits

Get relevant traffic to your website from people who are looking for your products services.

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Measure your success

With our advanced platform you can track your entire Return On Investment. This means we can measure success.

Increase donor income

Get more online conversions including regular and on-off donors, essential for generating income on a regular basis.

Navigating AI concerns together

A trusted paid media Agency for Charities and Nonprofits

Using a trusted digital strategy agency allows you to put your products and services in front of potential supporters at the time they are making key decisions.

Empower’s Paid Media Management Services

Make your Facebook and Google Ads budgets work harder by using a trusted Paid Media agency.

Using Empower Agency’s strategies and processes, we continuously improve your Facebook and Google Ads campaign results.

Speak to the Empower team

  • Facebook and Google Ads Strategy
  • Facebook and Google Ad Audits
  • Campaign Planning
  • Campaign Research
  • Audience insights

  • Custom audience development
  • Lookalike audience development
  • Ad Creative Development
  • Ad Copywriting
  • Video Editing

  • Facebook and Google Ad Campaign Setup
  • Conversion Rate Optimisation
  • Customer Journey Optimisation
  • Landing Page Optimisation

  • Google Tracking and Facebook Pixel Setup
  • Google Analytics Integration
  • Campaign Reporting
  • Performance Reviews

An example Paid Media campaign

Empower work with you to fully understand your organisation, your supporters, and your unique selling points.

As a Paid Media agency specialising in charities and nonprofits, we often see conversion rates of clicks to leads up to 15% and above.

We develop and create Google and Facebook Ads campaigns specifically targeted to generate those all-important cash-gifts and regular donors.

Focusing on these aspects of your organisation, along with our professional client servicing, is what makes Empower Agency a leading Paid Media agency.

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Campaign strategy and planning

Get detailed step-by-step Google and Facebook ad recommendations for your campaign

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Audience and Creative Development

We’ll research your target audiences, design engaging creative, write compelling copy and develop effective landing pages for you.

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Implementation and Optimisation

We can help you with full set up of Google and Facebook Ad campaigns, optimising and scaling the ads for long-term success.

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Measurement and Evaluation

Get detailed step-by-step Google and Facebook ad recommendations for what is working and what can be improved, including the Return on Ad Spend.