--- title: Paid Media date: 2025-08-22T11:56:36Z modified: 2025-08-22T11:56:37Z permalink: "https://empower.agency/services/paid-media/" type: page status: publish excerpt: The creative agency that empowers you to change the world wpid: 4693 featured_image: /wp-content/uploads/2025/08/Copy-of-0F11D676-5DA7-46EE-9A48-05F9EBA114F9-scaled.jpg featured_image_alt: Copy of FD DA EE A FEBAF parent: 1893 ancestors: - 1893 children: [] author: Luke Williams --- ![Copy of FD DA EE A FEBAF](https://empower.agency/wp-content/uploads/2025/08/Copy-of-0F11D676-5DA7-46EE-9A48-05F9EBA114F9-600x450.jpg) # The paid media agency that **empowers** you to change the world **We have a huge amount of experience in developing and implementing paid media strategies that cover the entire marketing funnel, from awareness to conversion, ensuring consistency across all channels.** We’re committed to using the latest technology and trends in paid media to get the results you want. Trust us to save you time and worry when it comes to running your Paid Media campaigns. - [ Start your project with Empower ](https://empower.agency/contact/) ## How paid media can benefit your organisation Your cause can benefit from Meta, TikTok, LinkedIn and Google ad campaigns that **create greater brand awareness and improved engagement** for your high-value content. ![Insight()](https://empower.agency/wp-content/uploads/2025/05/Insight1-70x70.png) ### Clarity Agree and set clear goals for paid campaigns – including website traffic uplift and event completions. ![People centred()](https://empower.agency/wp-content/uploads/2025/05/People-centred1-70x70.png) ### Creativity Work with us on creative assets to bolster your paid campaigns. ![Driven()](https://empower.agency/wp-content/uploads/2025/05/Driven1-70x70.png) ### Capability Tap into our proven record of success with leveraging paid campaigns. ## Causes that trust our paid media expertise - ![WBCSD logo](https://empower.agency/wp-content/uploads/2024/06/WBCSD-logo-120x120.jpeg) - ![PlaceBe Logo](https://empower.agency/wp-content/uploads/2025/06/Place2Be-Logo-120x120.webp) - ![Carefree logo](https://empower.agency/wp-content/uploads/2025/05/307662568_416595270561093_1639661378852414708_n-120x120.jpg) - ![London School of Hygiene and Tropical Medicine LSHTM square](https://empower.agency/wp-content/uploads/2025/03/London-School-of-Hygiene-and-Tropical-Medicine-LSHTM-square-e1742988588811-120x120.jpg) - ![IoF](https://empower.agency/wp-content/uploads/2024/07/IoF-120x120.jpg) - ![Shelterbox Logo](https://empower.agency/wp-content/uploads/2024/07/Shelterbox-Logo-120x120.png) - ![National Park Partnerships Logo](https://empower.agency/wp-content/uploads/2024/07/National-Park-Partnerships-Logo-120x120.jpeg) - ![Clim Eat Logo](https://empower.agency/wp-content/uploads/2024/05/Clim-Eat-Logo-120x120.jpeg) > “We really valued Empower’s experience when it came to setting up paid ads. Their expertise ensured that the project ran seamlessly, whilst the training they’ve provided us with means that in future we’ll be able to set up our own paid ad campaigns too.” Constance Bwire Research Fellow, London School of Hygiene and Tropical Medicine ## Paid media case studies [ View all strategy case studies ](https://empower.agency/case-studies/strategy/) - [ View content ](https://empower.agency/case-studies/paid-media/wbcsd-accelerating-impact-through-strategic-media-management/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) ### WBCSD: Accelerating Impact through strategic media management Read more - [ View content ](https://empower.agency/case-studies/strategy/generating-16000-sign-ups-at-a-9-conversion-rate-for-place2be/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) ### Generating 16,000 sign-ups at a 9% conversion rate for Place2Be Read more - [ View content ](https://empower.agency/case-studies/strategy/targeted-video-campaign-boosts-brand-awareness-for-carefree/) - [ Paid Media ](https://empower.agency/case-studies/paid-media/) - [ Strategy ](https://empower.agency/case-studies/strategy/) - [ Video ](https://empower.agency/case-studies/video/) ### Targeted video campaign boosts brand awareness for Carefree Read more ## Empower’s paid media services Make your advertising budget work harder by using a trusted Paid Media agency. Using our tried and tested strategies and processes, we continuously improve your Meta, TikTok, LinkedIn and Google Ads campaign results. [ Speak to the Empower team ](https://empower.agency/contact/) ## Campaign strategy and planning Over the years we’ve run successful campaigns for over 140 clients, expertly managing budgets across a wide range of channels. With decades of digital marketing experience across the team, when it comes to campaigns we can help with: - Facebook and Google Ads Strategy - Facebook and Google Ad Audits - Campaign Planning - Campaign Research - Audience insights ## Audience segmentation and targeting We’ll work with you to identify your target audience, creating custom segments and delivering tailored messaging that drives engagement. We offer a range of services in this area including: - Custom Audience Development - Lookalike Audience Development - Ad Creative Development - Ad Copywriting - Video Editing ## Implementation and optimisation As an agency, we have a huge amount of experience and expertise in setting up Ads across a wide variety of platforms, including: - Meta Ads Setup (Facebook and Instagram) - LinkedIn - TikTok - Google Ad Campaign Setup (Search, YouTube, DemandGen) - Bing Ads - Programmatic Advertising Networks ## Performance reporting and insights Our in-house team are experts at utilising data analytics to inform strategy. With significant experience in tools such as Google Analytics 4, Campaign Manager, Search Ads 360, Display and Video 360, and Tag Manager 360, we ensure your campaigns achieve maximum ROI. We also have a successful track record in the set up and management of: - Google Tracking and Facebook Pixel - Google Analytics Integration - Campaign Reporting - Performance Reviews ## Meta insights Read the latest insights on Facebook ads, carefully curated by the Empower team: - [ View content ](https://empower.agency/insights/facebook-ads/nonprofits-the-new-meta-reality/) - [ Events ](https://empower.agency/insights/events/) - [ Facebook Ads ](https://empower.agency/insights/facebook-ads/) ### Nonprofits & the new Meta reality Read more - [ View content ](https://empower.agency/insights/facebook-ads/meta-changes-navigating-the-new-reality-for-nonprofits/) - [ Events ](https://empower.agency/insights/events/) - [ Facebook Ads ](https://empower.agency/insights/facebook-ads/) ### Meta Changes: Navigating the new reality for nonprofits Read more - [ View content ](https://empower.agency/insights/facebook-ads/meta-ads-tracking-changes-how-to-adapt-to-new-health-social-or-political-issue-restrictions/) - [ Facebook Ads ](https://empower.agency/insights/facebook-ads/) ### Meta Ads Tracking Changes: how to adapt to new health, social, or political issue restrictions Read more ## Get in touch Fill in this form and let us know how we can best support you in your work. Name First Last Email Organisation Your website Your message How did you hear about Empower?Click to choose…Referral (Please specify)Search (Google, Bing)Social Media (LinkedIn, X/Twitter)Email NewsletterEvent (Please specify)Charity CommsB CorpOther (Please specify) Please specify how you heard about Empower Email This field is for validation purposes and should be left unchanged. 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