Applying pressure to the insurance sector for Insure Our Future’s first Global Week of Action Created a catalysing moment on-the-ground and across the globe, with a focus on urging the insurance industry to cease its underwriting of new fossil fuel projects. Analytics Creative Paid Media Social Media Strategy
“Empower was pivotal in launching our first-ever Global Week of Action. From research, influencer outreach, creative development, rapid response monitoring, advertising, and storytelling, they helped with every aspect of our digital campaign. Thank you team!” Emilene Sivagnanam Senior Digital Campaign Manager, Insure Our Future
The Brief Launch Insure our Future’s first Global Week of Action digital campaign, with the aim of creating a catalysing moment on-the-ground and across the globe, that results in the insurance industry ceasing its underwriting of new fossil fuel projects.
The Challenge The Global Week of Action was the first of its kind, with an objective to bring together new global audiences. Empower was tasked to create an integrated digital campaign that clearly communicated a broad and welcoming message that succinctly helped audiences to understand the role of insurance in this fight and to then encourage mobilisation in local settings all over the world.
The Approach Having worked with Insure our Future on an overarching digital strategy, we were able to take learnings from audience insights and lookalike audience groups, combined with social data analytics, to test and implement an integrated digital campaign communications plan, and lead on paid digital execution.
The Results 777+ Global Participants digitally (& more in-person) 9,100 engagements across organic & paid social media 1.6 million total reach, monitoring #InsureOurFutureNOW (+21% on previous periods) 13 million total impressions for 'Global Week of Action' & #InsureOurFutureNOW
