Resources

These social media resources will help you create highly engaging content for Facebook, Instagram, Twitter, LinkedIn and whichever other social media channels your organisation has a presence on. From setting solid social media strategies to how to measure success on social media, these free social media tips and guides will help you on your search for social media excellence.

Video marketing is a powerful way to connect and engage with your target audiences. Video is often seen as expensive and needing special equipment to create, but video marketing can be particularly effective when you focus on being authentic and engaging – even if your video equipment is nothing more than a smartphone or laptop camera. These video marketing tips and guides will help you make the most of your video activity. Need more inspiration? Take a look at Empower’s social video showcase.

Getting digital marketing campaigns to deliver on your goals and ambitions takes a sharp strategy and a lot of hard work.  So where do you go for digital marketing help and advice? Whether you’re looking at social media, video marketing, Facebook Ads, Google Ads or Google Analytics, there’s a lot to cover when it comes to digital marketing, so expert tips and guidance are often very welcome!  These free digital marketing resources for charities will help you get the most out of your digital marketing strategy and help you deliver your digital marketing campaigns to the best they can be.

Google Analytics is a free web analytics tool offered by Google that is incredibly valuable for charities to understand how people get to their website and what they do once they are on your website. Google Analytics is a fantastic analytics tool that the vast majority of websites use to record traffic behaviour. You may heard of terms such as bounce rates, pageviews, visits and goals. But what do they mean for your digital marketing campaigns and which should you be using? These free Google Analytics resources for charities will help you get the most out of your data and help you draw out valuable insights.

Facebook is by far the biggest and most popular social network in the world and Facebook Advertising is the perfect tool to allow advertisers to connect with their users. Facebook ads have the opportunity to become a key part of your digital marketing strategy, reaching new and existing audiences at a cost-effective rate. These free Facebook Ads resources for charities and nonprofits will help your Facebook Ad campaigns get off to a great start.

The Google Ad Grants programme offers free resources and support designed for charities and other not-for-profit (NFP) organisations. This Google initiative provides charities with a grant of up to $10,000 (£8,000) per month to put towards Google Ads. With the help of a Google Grant and these Google Ads resources, your charity can benefit hugely from increased website traffic.