Actively practising our values

Jaz

Co-Founder

22 July, 2025 • Reading time: 5 minutes

Job: SEO Trainer for Empower Team Upskilling

We’re looking for a trainer who can enhance our existing expertise in SEO for cause-based marketing, and help our team integrate deeper SEO thinking

Empower Team SEO Training

When and where:

Training Objectives:

We want to strengthen our team’s foundational SEO knowledge, across:

  • SEO 101 in the AI age – What SEO actually is and how it works
  • Channel integration – How SEO connects with social media, paid media, and content strategy
  • Client opportunities – Spot SEO potential during consultations and pitches
  • Specialist collaboration – Challenge recommendations and contribute to SEO discussions with specialists

Our Client Context

Our typical clients include:

  • Environmental organizations and climate campaigns
  • Social justice movements
  • International NGOs and local charities
  • B Corps and purpose-led businesses
  • Grassroots campaigns and advocacy groups

These organizations often have:

  • Limited marketing budgets
  • Diverse, mission-driven audiences
  • Need for both local and national/international reach
  • Complex messaging around sensitive topics

 

See our Case Studies and Sector pages for more about who we work with.

Success Metrics

Immediate outcomes we’re looking for:

  • Team can explain what SEO is and how it works
  • Participants understand how SEO enhances their existing work
  • Everyone can identify basic SEO opportunities in client websites and campaign
  • Team feels confident discussing SEO in client meetings

Longer-term impact:

  • More SEO opportunities identified in client pitches
  • Better collaboration when working with SEO specialists
  • Improved campaign planning that considers SEO from the start

 

What We Can Provide

  • Access to current our website for live examples
  • Overview of our typical client challenges and campaign types
  • Context about our existing services and how SEO might integrate
  • Any pre-preparation tasks to be completed by our team or ideas, etc brought on the day

 

What We'd Like From You

Please propose:

  • A detailed 3 hour agenda covering these topics
  • Tell us what we’re missing and you propose we cover too
  • Interactive elements appropriate for the time constraints
  • Practical takeaways the team can use immediately
  • Your approach to making SEO accessible for non-technical marketers

We’re particularly interested in:

  • Real examples relevant to our client base
  • How to integrate SEO thinking into existing campaign planning
  • Tools and resources for ongoing learning
  • Realistic expectations about what can be achieved

Next steps:

Please send your proposal to hello@empower.agency, including your fees, and timelines to work with us to create an engaging session, with maximum engagement and learning.

Deadline: July 27th, 5pm

We will look to speak to potential trainers week commencing 4th August, and make an appointment that week. 

 

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