If you’re not yet crossposting on your Facebook page, to drive views, tackle the algorithm and share more great content, you should be. Facebook crossposting is simple, quick and easy to set up and action each day on your Facebook page, and can be a huge low-resource traffic driver and page booster. What is Facebook cross-posting? Crossposting is a way to use videos across multiple pages. You can establish a crossposting relationship with another page and choose which videos that page can crosspost. Here’s a good overview from Facebook: “Our publishing partners often like to create multiple Pages to engage different audiences on Facebook. Many of these partners reuse the same videos across different posts and Pages, and they’ve told us they’d like to see total performance insights for a single video across all the places it was used.For example, a media company might want to post a video on their main Page, their international Page, and one of their topical Pages. Then they might also want to repost that same video a few weeks later.” Why should you set Facebook cross-posting up? Cross-posting relationships are reciprocal and offer benefits to both pages involved in the crosspost. If empower cross-post a video to page A, we gain a larger and diversified audience for our video to their community. If we take a crosspost from page A, we benefit from traffic in our Insights, and great content for our audience. Plus, if done in a timely fashion, the algorithmic boost comes to empower page through our crossposting high-performing content while it’s being well-shared on Facebook. The benefits build if you are an organisation that has multiple Facebook pages who often upload the same content to more than one page – maybe catering to different audiences, or geographies. Crossposting allows you to consolidate views and algorithmic benefits on one global uploaded video, and to share in those benefits on each company page. Video crossposting also saves on social media team resource, with less time spent uploading and processing video, not to mention increasing the post-rate without bespoke content creation. Empower client pages using crossposting are seeing great results in terms of increased views and audience for their own content as well as the crossposts. How to set up Facebook crossposting relationships: Below is a step by step to technically set up crossposting. As a forerunner to the practicalities, you should think about pages you think would work well for you to crosspost their content. Your organisation – Geographical or thematic chapters, franchises, public figures Your network – Partners and coalition members, suppliers, clients Your industry – Likeminded organisations and publications, trade bodies and events Individuals – Staff, campaigners, advocates, celebrities or influencers with public figure pages As shown below, you can activate a crossposting directly through Facebook, but building the relationship first via email may be wise. Some pre-contact with the page to explain Facebook crossposting’s benefits, and why you want to set it up it with their page, will lead to them being more likely to accept your request. As well as resulting in a crossposting relationship, this email contact can be a great relationship builder to make the ask, and strengthen your network. How to set up Facebook crossposting When you know the page you want to add, go to Settings, Crossposting, and add the page name: Once they have accepted the crosspost request you will be able to begin crossposting video. In Publishing tools, you will now be able to see ‘Videos you can crosspost’: You can then select the video and edit the copy for your audience: The crossposted video will appear in your Insights, driving traffic to your page. That’s all there is to it. With Facebook Crossposting, Facebook has made it easier for publishers to reuse and track performance of videos across different posts and pages. Happy Facebook crossposting!
