Keeping up with digital marketing terms can be difficult, especially as new products and services pop up every day – often bringing new words and phrases with them. That’s why we wanted to share this digital marketing terms and glossary from the University of Southampton that explains a lot of the key terms, plus some extra ones that come from lectures as part of their digital marketing course. If you want to find out why Bruce Willis is included in these digital marketing terms, don’t ask us but check out the FutureLearn Digital Marketing Course for yourself. 3D printing – The process by which a physical object is created from a three-dimensional model Act of Parliament – Legislation passed by Parliament in London or Edinburgh and is part of statute law Alexa.com – An Amazon company offering free analytic tools for websites. Founded in 1996. Analytics – The collection and analysis of appropriate data to understand how a web presence is being used and how its performance might be improved Android – A Google-developed mobile operating system Applied health researchers – Individuals who carry out research programmes into public health and long term medical conditions Attribution – Assigning a value to a marketing activity based on its intended outcome Augmented reality – Technology that superimposes a computer generated image onto a user’s view of the real world Authentic – Of undisputed origin and not a copy Avatar – A computer generated representation of user, alter ego, or character, as used on social network profiles or within online games Badge – A physical or digital symbol of achievement Bambuser – A company providing a live video broadcasting service for streaming from mobile devices and webcams Banners – A physical or digital strip of space used for advertising Big Data – Collection of sets of data Brand consistency – Keeping the brand image and values the same across a range of channels Bruce Willis – A Hollywood film star famous for his role in the Die Hard film series Buzz – Excited conversation or ‘hype’ about something that is quickly spread online Campaign – A specific effort to achieve a marketing goal or target Cancer Research UK – A British charitable organisation which focuses on raising funds for research into cancer treatment CEO – Chief Executive Officer – the leader of an organisation who reports to a board of directors Channel – A digital stream (TV, news, or online) where people may tune in to find out ongoing information about a particular topic Click-throughs – Numbers of people who click on an advertisement that goes to the website of the advertising organisation Consumer behaviour – Noticeable patterns and trends in how people access and use products and services Consumption – The action of using up a resource Content – Written material intended to inform/advertise/sell. Content repository – A digital content store with access control system Crowd-funding – Targeting a large volume of small donations from individuals to reach a funding target Crowdsourcing marketing – Using collective intelligence gathered from the public and using that information to complete specific tasks Customer journeys – A way to describe and portray all the experiences a customer has with an organisation, and the emotional responses they provoke Demographics – Statistical data about a population (showing age, income, education etc) Devices – Objects that we use for a range of computing tasks, such as mobile phones, laptops, tablets Digital assets – Digitally stored content or an online account operated by an individual Digital goods – Intangible goods that are stored, delivered and used in electronic format Digital rights management – Method of controlling access to copyrighted material for a variety of content in digital formats Digital rights management restrictions – A form of access policy that is applied to copyrighted content to prevent a user from doing something eBooks – Digitalised copies of books that are available on mobile devices or personal computers Emergent – Something which is in the process of coming into being or becoming prominent Engagement – Interacting with someone at a personal level and on an ongoing basis Ensnared – To be trapped in something or caught up Game theory – The study of strategic decision making. It involves mathematical models of conflict and cooperation between rational decision-makers Geomark – A way of saving and sharing geographical areas of interest Google Analytics – A free analytics service provided by Google Google Hangout – A means of chatting with groups of people real time via webcam provided by Google HIPPO – In this context, not the animal, but Higher Paid People’s Opinions Identification – A means of saying definitely that you are who you say you are! Identify with – Sharing the same views or experiences as someone else Instagram – Photo based social media platform owned by Facebook. Users can add effects to photos before posting Institutional members – Individuals with membership of institutes in their field of research/study Interstitial ads – Ads that are displayed on a device before the expected content iPad – Mobile tablet device produced and sold by Apple, runs iOS Kickstarter – A crowdfunding platform for investment in creative projects Kit – A set of articles or equipment needed for a specific purpose Leader boards – A system of ranking users according to either points earned or other scoring method Legal grey area – An area of law subject to interpretation because it lacks clarity Liquidity – The ability to convert an asset to cash quickly Live Blog – A means of reporting on events online in real time Mass communication – Getting a standard message out to as many people as needed/possible Monetise – To establish a business venture that earns revenue Mouse-over – An instance when the cursor hovers over an advertisement, indicating that the user may be looking at that advert Multichannel – The ability of marketers to interact with the target market via more than one platform Multichannel consumer behaviour – Differences/similarities in the behaviour of consumers using different platforms Netflix – An online film database and streaming service Non-transferable – A product or service which must remain in the name of one user Oculus Rift – A company which produces a virtual reality headset for 3D gaming. Now owned by Facebook OFCOM – Office of Communications. Independent regulator and competition authority for the UK communications industries One size fits all – A standard product that is appropriate for all instances Personalised communication – -Communication that may be targeted at a certain individual on basis of their needs/desires Policy-makers – Individuals who define the priorities for and direction taken by government Raspberry Pi – Credit card sized computer that plugs into TV and keyboard Referrals – A customer recommending another customer to a service/product Responsive design – Design approach to construct websites that provides optimal viewing experience regardless of the size of the screen Segmentation – Dividing a broad target market into subgroups of consumers with similar needs and priorities Segments – Groups of target customers that have similar needs and priorities SMEs – Small and medium sized businesses with less than 250 employees Snapchat – Instant messaging platform based on the sharing and editing of photos with captions Sponsored features – Products/services whose existence is financially down to a 3rd party Spotify – A music streaming service available for use on PC and mobile devices Tablets – Portable devices with internet capability but less functionality than a PC Technological determinism – The idea that new technology drives and dictates society’s social and cultural development The cloud – An online drive service for users to access files from wherever in the world they are Touch-points – Any situation where customers and business exchange information, services, or handle transactions Traction – The extent to which an idea or product gains popularity or acceptance Twitter – A micro-blogging social media platform where posts are limited to 140 characters Upworthy – A ‘mission driven media company’ that is based on the idea that things that are popular will get shared and passed on Vine (videos) – A video creation social media platform which gives users the ability to create and share videos of just 6 seconds in length Web Observatory – A system which gathers and links to data on the Web in order to answer questions about the Web, the users of the Web and the way that each affects the other WIG.HT – Isle of Wight URL shortener
