The excellent Digital Communications Conference is taking part in London today, and there’s an abundance of great tweets emerging on #DigCommsConf. The conference offers industry expertise and networking insight for charities, not-for-profits, the public sector & low-budget organisations, looking to increase the impact & ROI of their digital communications. The event has a brilliant programme and line-up of speakers. Sadly team Empower weren’t in attendance, but we enjoyed following the fantastic online coverage by attendees. Below are some valuable insights, and to see who was there, James Coltham has compiled a Digital Communications Conference Twitter list. If your organisation wants to "invest in digital" you should be thinking staff first rather than tech, platforms, paid ads etc #digcommsconf — James Coltham (@prettysimple) April 21, 2016 Identifying online influencers is important. Not biggest following but with a clear voice and deep engagement @mancypino #DigCommsConf — Be Inspired Films (@beinspiredfilms) April 21, 2016 'Use & re-use content', think that's often forgotten. Most users won't know/see most of your content, to them it'll be 'new' #DigCommsConf — Kyle Christie (@KyleLChristie) April 21, 2016 "If you're a charity that relies on people you can't restrict their self-expression" @mrjacklundie @oxfamgb on UGC #DigCommsConf — Alice Carder (@alicecarder) April 21, 2016 How do you bring in your policy team into digi world @mancypino suggests internal digital advocates, training & share success #DigCommsConf — Karina Brisby (@karinab) April 21, 2016 Strong organisational values inform your digitial voice, you adjust the tone from based on context @mrjacklundie #DigCommsConf — Karina Brisby (@karinab) April 21, 2016 Now, @kenpunter on RoI of #socmed. A dirty business but it's about gaining credibility and securing senior backing and funding #digcommsconf — James Coltham (@prettysimple) April 21, 2016 The Hero, Hub & Hygiene model is getting big ups from speakers at #DigCommsConf great explanation from @Rethink_ 🙌 pic.twitter.com/26XXNlhblW — Karina Brisby (@karinab) April 21, 2016 Having great graphics & embracing user-generated content encourage people to take part @missingpeople #DigCommsConf pic.twitter.com/tC8V49c2kf — Karina Brisby (@karinab) April 21, 2016 Using Improv #yesand principle to create fantastic conversations with your audiences #DigCommsConf https://t.co/g2xY1yRXKM — Karina Brisby (@karinab) April 21, 2016 Build instant rapport by asking questions you know your audience relates to. @alicecurtis #DigCommsConf pic.twitter.com/HB7ypStMtZ — Mandy Johnson (she/her) 🌈 (@MsMandyJ) April 21, 2016 Be careful about creating things ppl don't need. #DigCommsConf @TheBHF pic.twitter.com/wNJhMjPOtx — Be Inspired Films (@beinspiredfilms) April 21, 2016 Making every penny count: If you're building, don't assume people will come. Think how you'll promote it from the start #DigCommsConf — Sara Wilcox (@S_Wilcox) April 21, 2016 Huge power of video on the rise and is more affordable and accessible than ever @TheBHF #DigCommsConf pic.twitter.com/qjXJrk2IKr — Be Inspired Films (@beinspiredfilms) April 21, 2016 https://twitter.com/Raytch_At_Work/status/723137555970031616 Download @bccare's #digitalmaturitymatrix at https://t.co/cuo2OrC1sg and test your own org – great work @msjowolfe! #digcommsconf — James Coltham (@prettysimple) April 21, 2016 A good series of insights on social video – an area we’re doing a lot in, and a topic we posted on yesterday: 10 Ways To Get The Most Out Of Facebook Video. Success with online video relies on being speedy and reactive in producing relevant content. Get it made and get it out there #digcommsconf — James Coltham (@prettysimple) April 21, 2016 expense & skills required for video are now much lower – don't get hung up about high quality, message is key @lauratownshend #DigCommsConf — Karina Brisby (@karinab) April 21, 2016 Laura Townsend @38_degrees shares top tips for video creation #DigCommsConf pic.twitter.com/M9ocdx4BCk — Robin Lord (@RobinLord8) April 21, 2016 Another org admits a successful online campaign crashed their website! Don't forget infrastructure when planning big things #digcommsconf — James Coltham (@prettysimple) April 21, 2016 We’ll be updating this post through the day.
