Julia Tatai

Google Analytics 4 How to make the switch

Google Analytics 4: How to make the switch

Google Analytics 4 (GA4) is a powerful tool, helping marketers gather valuable data about their websites that can be used to improve marketing and business development strategies. Here’s what you need to know about GA4 and how to make the switch from Universal Analytics (UA).

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Empower’s Charities of Choice for 2021

Every year at Christmas, the Empower team chooses a charity close to the their hearts to donate to. Get the background on each charity and why we chose to support them.