Google has released a Google Ad Grants FAQ that answers lots of the questions that nonprofits have about setting up and managing their Google Ad Grants account. Get the answers to your questions here.
Donorfy approached empower to help them with their digital marketing strategy, content marketing approach and marketing automation strategy during a time of transition for their growing business.
What are the best videos for charities? How can charities take advantage of the power of video storytelling? What makes charity videos so impactful?
A comprehensive guide to tech for good events for digital and tech professionals working in the charity and nonprofit sector, who are looking for events and conferences to attend in 2019.
Empower was recently asked to run the digital activity for The Great Get Together. An important part of this was displaying the thousands of individual events happening across the country in an easily navigable format.
Facebook boosted posts are a fantastic way for any organisation to reach their fans in a quick, simple and cost-effective way. But how do boosted Facebook posts affect organic reach?
Hardly anyone can name all 16 of these charity logos – can you?
MAP asked empower to design, plan and execute a paid social media campaign during the month of Ramadan. Find out how empower surpassed the targets set by the charity.
While there are no hard and fast benchmarks for GDPR opt-in rates, there are a few ways you can work out a benchmark for your own organisation.
Empower’s social video showcase collates some of the best examples of our social videos, so you can see how social video can be used for different purposes.
Dealing with digital changes can be overwhelming for any charity, especially with limited time and resources to keep up with the ever changing world of Facebook, Google, Twitter – and the new platforms that seem to come along every day.
How to use Facebook Ads to test messaging and get valuable feedback on your digital comms strategy.
The Great Get Together approached empower to run their Christmas campaign, leading to over 200,000 people taking part in #MincePieMoments. Read the full case study.
Video is a great way to tell impactful stories on social media, making social video a fantastic tool for fundraising.
Google’s new ad grant policies have caused a mini wave of panic among many a charity’s digital team. Here’s a checklist to get your account up to scratch.
Medact asked empower to design, plan and execute the digital promotion of two consecutive reports. Here’s how we drove a 122% increase in report downloads.
Empower is looking for a Digital Marketing Executive to join our established team, work with amazing clients who are changing the world for good.
Google has announced a new restriction to its Google Grant policy as part of an attempt to increase the quality of Google Ad Grants throughout the charity sector. Here’s a rundown of how they affect you.
Trolls interact with your or your organisation’s social media accounts simply to be a nuisance. Here’s how to deal with trolling.
When asked to speak at Museum Freelance in 2018, we decided to waive our speaker fee in return for offering free places to the event for people who might not be able to otherwise attend.
If you’ve got a brief, we’d love to see it and talk it through with you.
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