SEO may be a dark art, but search engines help charities get seen online and drive traffic to their quality, relevant content. Here are our top tips to ensuring your SEO activity fulfils your charity’s objectives.
The Diana Award is the only charity set up in memory of Diana, Princess of Wales and her belief that young people have the power to change the world. Their Anti-Bullying work encourages change in attitudes and behaviours for young people by young people, their Mentoring schemes guide change for some of the UK’s most vulnerable young people and their …
How can charities with limited resources and expertise help existing audiences understand the services they offer? That’s where digital marketing comes in.
Resources that the Empower team have been reading and sharing to become better allies in the move towards racial equality.
Building on learnings from 12 months of activity, the empower team created the campaign within 24 hours of getting the brief.
Facebook has a range of free tools to help charities and nonprofits drive global impact for the causes you care about. Here’s a full list of them.
We’re making our digital marketing training programme available online in a series of on-demand courses that charity marketing professionals can take in their own time and at home.
If you want to integrate Facebook’s Lead Gen Ads directly with Mailchimp and other CRMs or email marketing software, follow these steps.
There are common questions when Facebook ads gets rejected by the approval process. Here are some FAQs to help get your Facebook ads approved.
Facebook Ads are a fantastic way to generate donations and awareness for charities, and the causes they’re looking to address. Here’s how.
These London event venues for charities come recommended by not-for-profits who have run fundraising galas, exhibitions, conferences and general meetings. Many come with charity discounts!
Set up Google Analytics 4 to properly track PDF downloads on your website.
We share 5 common reports in Google Analytics that charities can use to analyse their website performance.
empower executed a launch and community building strategy for Ladybird’s new Instagram account, with regular feed posts, stories and paid content.
What does a compelling welcome email look like? Here’s how to keep your nonprofit’s new supporters engaged with compelling welcome emails.
Apply for a freelance digital marketing consultant with Empower and you’ll be working with a lovely bunch of digital experts. Apply ow!
The Charity Digital and Tech For Good Events Calendar is a comprehensive guide to tech for good events for digital and tech professionals working in the charity and nonprofit sector, who are looking for events and conferences to attend in 2020.
New Facebook Ads rules means that advertisers running ads about social issues, elections or politics may be required to complete the ad authorisation process.
empower developed and ran a digital marketing campaign, promoting #FRO across email, social media, paid social, Google Ads and through targeted outreach.
An effective media strategy needs to cover more than just journalists and needs to stretch to influencers, blogs and online communities.
If you’ve got a brief, we’d love to see it and talk it through with you.
If you haven’t, get in touch to see if we are a good fit for you.
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