Daily Mail, WPP and Snapchat launch native advertising agency: The Daily Mail, Sir Martin Sorrell’s WPP and Snapchat are to launch an agency to cash-in on the rise of native advertising. The
The Reuters Institute Digital News Report has been released for 2015, delivering useful and timely data about the transition to digital. Each year, the report brings together an annual benchmarked international
Twitter removes 140 character Limit on Direct Messages: As of July, the 140-character limit to DMs on the platform is being removed. Useful from a customer service point of
The live video streaming app Meerkat was the talk of the town after its appearance at SXSW, but its popularity was short-lived. Just a few weeks later, Twitter released Periscope,
When it comes to YouTube SEO, there are a few best practices you need to follow to get significantly more views for your videos. Find out what they are here.
At Empower, we regularly get asked where the name for our communications agency comes from. So here’s a potted history of the grand old name of Empower and where our agency its name.
According to Ad Age, Facebook has been able to boost revenue even as it sells fewer ads. In the final three months of 2014, Facebook served 65% fewer ads than
In an online survey of over 9,000 consumers from nine countries, UK regulator Ofcom found that UK social media use among adults in the last 12 months has dropped 9%.
Facebook announced this week that, as part of an ongoing survey, they asked hundreds of thousands of Facebook users how they feel about the content in their News Feeds. That means a Facebook
Empower Director Ben Matthews was recently quoted in an article on The Guardian’s Small Business Network, looking at best practice for small business and social media: “Many website analytics tools, such
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