InsightAudits and analysis that help drive your digital strategyWe explore your organisation, audience and the wider context as a critical first step in understanding your mission and guiding the development of an impactful digital strategy with insight at its heart. Get in touch
Your CauseWhat’s your mission? Is it effectively communicated? Defining Value Proposition We help you distil what’s important to you and how that relates to your team, wider community and supporters – both existing and potential. Digital Messaging Framework We work with you to craft a compelling and consistent narrative which resonates with the right people, at the right time, across the right channels. Stakeholder Interviews We collaborate with you to conduct insightful, thorough stakeholder interviews, gathering information that is compelling and consistent.
Your AudienceWho are they? What communities are they part of? Audience Segmentation and Analysis We uncover your core audiences and where to find them – both geographically and across digital channels. Persona Mapping We develop detailed profiles which showcase your primary audiences unique values, interests / motivations and how best to engage them. Influencer and Stakeholder Mapping We look for prominent individuals and organisations impacting your sector and the people who matter to you.
Your ContextWhat’s the bigger picture? Who is prominent in this space? Trends Analysis We identify and assess which trends have the potential to impact your sector – either positively or negatively. Peer and Competitor Analysis We take a look at the activity of your peers and competitors to understand relevant trends and opportunities. Conversation Analysis We collaborate with you to conduct insightful, thorough stakeholder interviews, gathering information that is compelling and consistent.
Your PerformanceHow are you performing? What does success look like? Earned Channel Audits We help you audit how you are perceived and discussed online outside of your owned channels. Owned Channel Audits We help you audit performance across website, email marketing, paid media and social media, identify improvements and empower your team with insights. KPI Setting and Benchmarking We develop focused and realistic success metrics based on your unique objectives, providing benchmarks based on peer and channel data.
