B Corp

When we first started Empower in 2014, our aim was to create an environment where people could thrive and create their best work. We aimed to create a business guided by deep care, and a belief that profit and a strong values system are not mutually exclusive.

That’s why our core values are central to everything we do:

• People-centred: We are kind, generous, inclusive and human.
• Driven: We are ambitious, professional and take initiative.
• Ethical: We are trustworthy, transparent and fair.

As we’ve written about previously in our “What are B Corps?” guide, working towards becoming a B Corp would give us a validation for the type of agency we want to be – one that is socially, ethically and environmentally engaged.

Fast forward to today, we’re delighted to announce that Empower is now a certified B Corp organisation! ????

Certified B Corps are businesses that meet the highest social, environmental and transparency standards. Becoming a B Corp means we’re joining a global community of over 5,000 businesses and leaders worldwide with a shared belief that business can be a benefit for the world and for the people who live in it.

We are happy to have scored well above the needed 80 points, and 55 points above an ‘ordinary’ business that is not investing in social impact.

You can get the details of our B Impact Assessment scores on our B Corp profile page.

For Empower, becoming a B Corp is a real marker of our mission to create a positive and meaningful impact in the world.

As a small agency, it can be difficult to implement the changes you want to see. That’s why we’re so excited to be part of the UK B Corp Community and to have the opportunity to collaborate and learn from other inspiring companies who are also B Corps.

“We are incredibly proud to have achieved B Corp certification and it is something the Empower team have been working extremely hard on behind the scenes over the last few years. At Empower, we care deeply about our people and creating positive social and environmental impact. And we’re beyond honoured to have these core values officially recognised.”

– Jaz Cummins & Ben Matthews, Empower’s Co-founders

Our B Corp journey

The B Impact Assessment is a serious undertaking, but time and resources are a challenge for any business regardless of size. One of the good things about the whole B Corp certification is that it’s not actually something that’s easy to get.

When we reviewed what it took to become B Corp certified, we loved how the assessment process closely aligned with Empower’s values and the way we already work. But it also brings in a new level of accountability and a tangible way to measure our impact.

You can say all these great things about what your company does, but to actually have that backing behind it is what’s really important. The amount of questions and the detail needed is large, but as a small agency, we were able to implement new policies in an agile way, using the assessment to help make strategic decisions and develop new policies and processes that aligned with the B Corp assessment.

Here’s the breakdown of our B Impact Assessment scores, and there’s more on our B Corp profile page: