Case Study: vInspired

Social Media Advertising

THE CHALLENGE

A social advertising campaign to:

• Acquire 2,000 callable leads
• CPC of £7.50 per lead
• Raise £3,000 in voluntary donations

THE APPROACH

Empower carried out a social advertising analysis to assess the best channel to use, which led to a Facebook advertising campaign targeted ABC1 parents across the UK with university-aged children.

THE RESULTS

• 11,377 callable leads at over 50% below target lead cost
• 45X more effective than outdoor advertising
• Generated over 6 million impressions
• Created almost 50,000 click-throughs