Ella Ticktin-Smith

Account Executive

Ella joined Empower in March 2024 as an Account Executive. She supports on all aspects of client-facing work, including copywriting, reporting, and strategy development.

Alongside helping to formulate and deliver digital campaigns, Ella works with the other Account Executives to monitor changes in the digital landscape, using this knowledge into inform and enhance Empower’s work.

Ella is passionate about creating campaigns that change opinion and inspire real-world action. She particularly enjoys leveraging audience insights and digital trends to deliver impactful and exciting work for clients, combining her interest in both the ‘creative’ and the ‘strategy’.

Prior to joining Empower, Ella worked in the media and campaigns team at Carers UK, supporting unpaid carers to tell their stories and helping to develop the charity’s General Election campaign. She has also held roles in the climate adaptation team in the Department for Environment, Food, and Rural Affairs, and at Apolitical, a global learning platform for public servants.

A keen gallery-goer, Ella can usually be found wandering around the Tate Britain or Tate Modern. She has also been involved in various forms of voluntary work and social and climate justice activism.

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