Ally Appau-Bonsu

Senior Paid Media Executive

As Senior Paid Media Executive, Ally has helped shape and develop the paid media service within Empower, executing full funnel paid media campaigns from strategy, to implementation through to reporting.

Ally is passionate about working with Empower’s clients to deliver effective digital campaigns to achieve their marketing goals. Whether it’s introducing new platforms to diversify channel mixes or helping overcome challenges in order to reach KPIs, Ally offers her knowledge and creative outlook. Ally is also an active member of Empower’s DEI team.

Ally’s digital oriented experience began as a Marketing and Research Intern with KMTV. She later began as a creative assistant at global advertsing agency Bartle Bogle Hegarty. From this, Ally then joined Sky’s Entertainment promotions department as a Media Planning Executive. Later, Ally became a MX Executive within Havas Media International Business team.

As well music and film, Ally is passionate about Art in all forms, and has curated exhibitions with the Horniman Museum and Studio Voltaire.