“Empower were a great asset to Parliament Week 2014, quickly becoming integrated members of our team and ensuring very high social media engagement amongst our key 16-24 year old target audience. Their focus on measurement and evaluation has also been invaluable in assessing successes and taking lessons forward for future campaigns.”
Reach 16-24 year olds with messages from the Houses of Parliament, during Parliament Week – traditionally a more history / schools-focused campaign
Social media friendly content was developed as the bedrock of day-to-day management. Instagram was joined, to reach the target audience. A key social-led idea identified a ‘Campaigner of the Week’, from our community, celebrated and amplified them across all our channels through each week.
- Reach: 5,425,720 of whom 1,356,430 can be estimated to be UK 16-24s
- 4,701 engaged UK 16-24s – tweeted, ‘liked’, followed, sent a photo
- 88% of messages & events feedback submitted by UK 16-24s
- 38% of new Twitter followers are UK 16-24s – a 72% increase in target connections 81% of new Instagram followers are UK 16-24 year olds
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