Parliament Week

Digital Campaign

“Empower were a great asset to Parliament Week 2014, quickly becoming integrated members of our team and ensuring very high social media engagement amongst our key 16-24 year old target audience. Their focus on measurement and evaluation has also been invaluable in assessing successes and taking lessons forward for future campaigns.”

THE CHALLENGE

Reach 16-24 year olds with messages from the Houses of Parliament, during Parliament Week – traditionally a more history / schools-focused campaign

THE APPROACH

Social media friendly content was developed as the bedrock of day-to-day management. Instagram was joined, to reach the target audience. A key social-led idea identified a ‘Campaigner of the Week’, from our community, celebrated and amplified them across all our channels through each week.

THE RESULTS

• Reach: 5,425,720 of whom 1,356,430 can be estimated to be UK 16-24s
• 4,701 engaged UK 16-24s – tweeted, ‘liked’, followed, sent a photo
• 88% of messages & events feedback submitted by UK 16-24s
• 38% of new Twitter followers are UK 16-24s – a 72% increase in target connections 81% of new Instagram followers are UK 16-24 year olds

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Empower run Digital Marketing, Communications and Social Media campaigns for some of the biggest and best social good organisations around the world. As independent consultants, we offer your impartial advice at reasonable rates, with the flexibility to work to your campaign schedules.

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